Starbucks Debuts at 4th Supply Chain Expo, Innovating China’s Coffee Future

At a Glance (China Coffee Network): Tide News client, reporter Ye Zhenyu. On June 22, Starbucks participated in the China International Supply Chain Promotion Expo, hereinafter the Supply Chain Expo, for the fourth consecutive year. Under the theme “Local Innovation, Chaining the Future,” this edition showcases its supply-chain achievements through three value chapters, “Focus on origins, boost Yunnan coffee industry upgrading,” “Optimize the supply-chain ecosystem, continuously enhance customer experience,” and “Join hands with value-chain partners to create sustainable coffee development.” At the booth, Starbucks baristas presented specialty Yunnan coffee and multiple innovative beverages, using professional craftsmanship to create a coffee experience that “chains” Chinese and foreign guests together.

Tide News client, reporter Ye Zhenyu. On June 22, Starbucks participated in the China International Supply Chain Promotion Expo, hereinafter the Supply Chain Expo, for the fourth consecutive year. Under the theme “Local Innovation, Chaining the Future,” this edition showcases its supply-chain achievements through three value chapters, “Focus on origins, boost Yunnan coffee industry upgrading,” “Optimize the supply-chain ecosystem, continuously enhance customer experience,” and “Join hands with value-chain partners to create sustainable coffee development.” At the booth, Starbucks baristas presented specialty Yunnan coffee and multiple innovative beverages, using professional craftsmanship to create a coffee experience that “chains” Chinese and foreign guests together.

Exterior view of the Starbucks exhibition area. Photo provided by the interviewee.

As a “four-edition veteran” of the expo, Starbucks continuously demonstrates its supply-chain achievements through this national-level platform: from building China’s first vertical coffee industry chain and achieving the industrial breakthrough of “from Yunnan to the world,” to joining value-chain partners in green carbon-reduction practices, Starbucks has always been driven by innovation, telling the industry the supply-chain story of Chinese coffee.

The Starbucks Rose 20 series highlighted at this edition uses Shandong Pingyin double-petal red roses as raw material. This series pioneers a low-temperature slow-extraction process within 15 hours of flower picking, extracting no fewer than 20 roses per cup, perfectly preserving the natural floral aroma. Since its launch last year, the series has been widely praised. By establishing a stable supply-chain system, Starbucks implements protected-price procurement in the Pingyin producing area, builds long-term cooperation with flower farmers, and purchases over 600 million roses annually, benefiting more than 2,400 flower-farmer households.