2026 Second Yunnan Treasure Coffee Green Bean Competition (Yunnan Cup of Excellence Pilot) Concludes Successfully

At a Glance (China Coffee Network): Luckin Coffee won the champion bean of the second Yunnan Cup of Excellence pilot at a transaction price of 14,000 yuan per kilogram, with the auction proceeds going to the coffee farmers—a deal that underscores Luckin’s deepening commitment to Yunnan’s specialty-coffee industry.

Lead (China Coffee Network, coffeeyo.com): Luckin Coffee won the champion bean of the second Yunnan Cup of Excellence pilot at a transaction price of 14,000 yuan per kilogram, with the auction proceeds going to the coffee farmers…

Luckin Coffee won the champion bean of the second Yunnan Cup of Excellence pilot at a transaction price of 14,000 yuan per kilogram, with the auction proceeds going to the coffee farmers.

Two consecutive years of deep cooperation with the Yunnan Treasure Coffee Green Bean Competition reflects Luckin’s firm support for advancing Yunnan’s specialty-coffee industry. In early 2026, the champion bean of the first Yunnan Treasure Coffee Green Bean Competition was presented for on-site tasting at Luckin’s 30,000th store—the “Shenzhen Twin Towers Origin Flagship Store”—bringing world-recognized Yunnan beans truly to consumers’ palates.

Beyond the green-bean competition partnership, in recent years Luckin has built a supply-chain layout in Yunnan spanning from origin to processing plant, launched dedicated rail lines, continuously increased procurement, and supported the high-quality, sustainable development of Yunnan’s coffee industry from multiple dimensions.

In 2023, Luckin began its “Global Bean-Hunting Journey,” listing Yunnan as one of its core visiting producing regions; in March 2024, Luckin’s Baoshan fresh-fruit processing plant officially entered trial operation, with an annual processing capacity of 5,000 tonnes, benefiting more than 20,000 surrounding farming households. At the same time, Luckin has kept deepening its “Yunnan Coffee Farmer Support Program,” helping raise bean yield and quality and increase farmers’ incomes.

On the logistics end, in January 2026 Luckin, together with local Yunnan railway transport departments, launched China’s first large-scale “Yunnan Coffee Bean Special Train.” The train improved transport efficiency, delivering Yunnan beans efficiently to Luckin’s processing bases along the southeast coast, becoming a strategic channel linking upstream and downstream of the coffee industry and driving Yunnan coffee’s quality upgrade. This February, Luckin also signed a strategic cooperation framework agreement with the Yunnan Academy of Agricultural Sciences, jointly building an industry-academia-research platform around coffee industry development and technological innovation. In the 2026 production season, Luckin procured over 30,000 tonnes of Yunnan coffee beans, building a more diversified and robust domestic-and-overseas producing-region coordinated supply system, and providing Yunnan coffee growers with stable income and long-term confidence.

As a core domestic coffee producing region, Yunnan enjoys unique planting advantages, accounting for over 98% of the country’s coffee output; the province’s premium rate has risen to 41.7% and its deep-processing rate to 85%, continuously achieving a leap-from-single-raw-material-supply to high-end specialty-coffee industry. Yunnan coffee is a flavor name card that can represent China; Luckin Coffee is regarded as the name card of Chinese coffee brands. The two name cards reinforcing each other will keep raising the influence of Chinese coffee in the international market, help Chinese coffee open a channel straight from the producing region to consumers’ cups worldwide, and let global consumers truly appreciate the unique charm of Chinese coffee. (Images provided by the brand)