Brief (coffeeyo.com): From September 24 to 26, the 2026 Guiyang International Coffee Expo will grandly open at the Guiyang International Conference and Exhibition Center — the first professional expo covering the full coffee industry chain ever held in Guiyang. With exhibition, trade procurement, industry matchmaking, professional competitions, talent exchange and coffee-tourism fusion as its main content, it aims to connect the chain from origin and processing to equipment manufacturing, brands, channels and terminal consumption.
From September 24 to 26, the 2026 Guiyang International Coffee Expo will grandly open at the Guiyang International Conference and Exhibition Center.
As the first professional expo covering the full coffee industry chain ever held in Guiyang, this expo is grounded in Guiyang’s vibrant coffee-consumption market and oriented to domestic and foreign coffee-industry resources. With exhibition, trade procurement, industry matchmaking, professional competitions, talent exchange and coffee-tourism fusion as its main content, it strives to connect the industry chain from origin, processing and equipment manufacturing to brands, channels and terminal consumption, further releasing Guiyang’s coffee-consumption potential and expanding the development space of Guizhou’s coffee industry.
Coffee becomes a new way to experience Guiyang
In recent years, coffee has increasingly blended into the daily life of Guiyang residents, becoming an important part of the city’s youthful consumption and lifestyle.
Currently, Guiyang has over 3,000 coffee business entities; a batch of locally distinctive cafes, coffee brands and professionals are emerging rapidly, coffee-consumption scenarios keep enriching, and “traveling to a city for a cup of coffee” is gradually becoming a new choice for young people to feel Guiyang’s urban vitality and lifestyle.
Blending in Qianzhong (central Guizhou) flavors and extending cafes toward broader landscapes, Guiyang is turning “coffee aroma” into “tourism staying power.” New “coffee-tourism fusion” scenarios keep emerging — cliffside coffee, waterfall coffee — where coffee interweaves with mountains, waters and street life. With an all-day consumption scenario of “coffee at day, tea at noon, wine at night,” the appeal of a single cup of coffee is transformed into a city’s power to keep visitors.
From the consumption experience of a cup of coffee to the resource agglomeration of an industry chain, the “coffee-tourism fusion” tied by coffee is becoming a new engine for Guiyang’s sustainable cultural-tourism development, and the expo will further amplify Guiyang’s coffee-consumption advantages and drive the conversion of consumption flow into industrial increment.
This expo will further explore industry-fusion paths such as “coffee + cultural tourism,” promoting the deep integration of coffee consumption with scenarios such as scenic areas, hotels, homestays, commercial streets and rural tourism, and expanding youthful and diversified new cultural-tourism consumption formats.
Relying on Guizhou’s rich cultural-tourism resources and widely influential local IP such as “Village Super” (Cuncao) and “Village BA” (CunBA), the expo will actively promote the matching of coffee-industry resources with Guizhou’s distinctive cultural-tourism scenarios, explore new consumption formats such as “village coffee,” and further enrich the consumption content of scenic areas, villages and urban public spaces.
Using coffee as a medium, more industrial resources are invited into Guizhou, and enterprises, buyers and professionals from across the country and the globe can further get to know Guiyang and understand Guizhou through coffee.
One expo, taste coffee from around the world
This expo covers an exhibition area of over 10,000 square meters, planning to gather more than 200 domestic and foreign exhibiting brands and over 5,000 professional buyers, with six themed exhibition zones and more than 20 forums, professional competitions and trade-matchmaking activities, covering coffee raw materials, processing and roasting, equipment and utensils, talent training, brand operation, terminal consumption, cultural-tourism fusion, professional competitions and more.
Internationally, coffee enterprises, brands and traders from more than 10 countries and regions — including Ethiopia, Vietnam, Uganda, Laos, Burundi, Thailand, Colombia, Ecuador and Singapore — will gather in Guiyang, showcasing coffee products and industry resources of different origins, flavors and formats.
Domestically, major Yunnan coffee-producing regions will exhibit as groups, showcasing specialty coffee beans, manor resources and full-industry-chain development achievements. The concentration of multi-origin, multi-country and multi-format resources will further enrich the expo’s internationalization, professionalization and industrialization.
Beyond coffee beans, this expo also emphasizes bringing in coffee-equipment and manufacturing industry resources. As an important coffee-equipment industrial cluster, Foshan will see companies such as Barsetto + BrewSphere, Tailiang, Linggan, Dazheng, Petrus (Bertu), Yangmie & Seek and Wojin exhibiting together; coffee machines, roasting equipment, grinding equipment and AI pour-over coffee robots will all make appearances.
From coffee raw materials to equipment manufacturing, from brand operation to terminal consumption, this expo will further strengthen exchange and collaboration among upstream and downstream coffee enterprises, promote efficient allocation of industry resources, and raise the coordinated-development capability of the coffee industry chain.
Five professional competitions run concurrently
During the expo, five coffee professional competitions will be held concurrently, including the Sandoke · Asia Cup SACRC Roasting Championship, the 2026 China Coffee Cupping Competition (CCL) Guiyang Division, the 2026 Zero-Profit Cupping Competition Guiyang City Division, the 2026 China Coffee Latte Art Competition (CCL) Guiyang Division, and the 2026 4th CCT China Coffee Taster Competition Guiyang Division.
Multiple professional competitions and industry-exchange activities held simultaneously will attract baristas, roasters, cuppers and related industry practitioners from all over to gather in Guiyang, further raising the specialization level of Guiyang’s coffee industry through professional competition, technical exchange and industry interaction.
At the same time, various coffee-training, certification and professional-service institutions will further link with the Guizhou market through the expo, connecting with the coffee-industry talent echelon cultivated via industry-education integration with local vocational colleges, building a platform for talent cultivation, professional-capability improvement and industry exchange.
Gathering talent through competitions, driving exchange through talent, and promoting industry development through professional exchange further consolidates Guiyang’s coffee-industry talent foundation and industry ecosystem.
Using the exhibition to gather industry, using the conference to promote trade
A coffee expo connects not only consumers with a cup of coffee, but also the industry coordination among origins, enterprises, markets, talent and cities.
The 2026 Guiyang International Coffee Expo will give full play to the resource-agglomeration, chain-linking and trade-promotion roles of a professional exhibition, promoting origins connecting with markets, enterprises expanding channels, buyers linking resources and professionals deepening exchange, and further fostering the integrated development of the coffee industry with urban consumption, cultural tourism and other formats.
From September 24 to 26, at the Guiyang International Conference and Exhibition Center, coffee-industry resources from home and abroad will converge here.
The 2026 Guiyang International Coffee Expo will link industry resources and deepen exchanges and cooperation with a more open posture, injecting new vitality into the coordinated development of Guizhou’s coffee consumption and industry.
Editor: Wang Lei
Coordinator: Gan Jiangyun
Editorial Reviewer: Zhao Hejia
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