Brief (coffeeyo.com): As China’s coffee-consumption market keeps expanding and upgrading, ready-to-drink coffee — with its convenience and flavor fidelity — has become the main growth driver, and upstream specialty-coffee OEM demand is rising in tandem. Against this backdrop, MOINS (Moyin) Coffee, under Leyin Innovation Technology (Qingdao) Co., Ltd., has announced a 100-million-yuan-class equity financing round, injecting capital momentum into capacity expansion, technology iteration and global layout, and reflecting the long-term growth value of the specialty-coffee supply-chain track.
China’s coffee-consumption market keeps expanding and upgrading; ready-to-drink coffee, with its convenience and flavor fidelity, has become the main growth driver of the category, offline channels such as convenience stores and supermarkets are successively building their own coffee brands, and upstream specialty-coffee OEM demand is rising in tandem. Against this backdrop, MOINS (Moyin) Coffee, under Leyin Innovation Technology (Qingdao) Co., Ltd., announced the completion of a 100-million-yuan-class equity financing round, injecting capital momentum into capacity expansion, technology iteration and global layout, and also reflecting the long-term growth value of the specialty-coffee supply-chain track.
Multiple rounds of capital keep adding, anchoring four development directions
This round was exclusively invested by Bailian Zhigao Capital. Previously, institutions including Kuanzhai Venture Capital, Shengjing Investment, Black Ant Capital, Hexiang Venture Capital and Trend Investment had already invested in Leyin Innovation in succession; the consecutive bets by multiple parties confirm the market’s recognition of its technical strength and growth path.
According to the company, the funds raised this round will be focused on four directions: first, advancing coffee-supply-chain quality upgrading and continuously optimizing production processes and quality-control systems; second, accelerating new-category R&D iteration and enriching the product matrix to fit more segmented consumption scenarios; third, jointly building an offline-channel ecosystem and deepening cooperation with various channel partners; and fourth, advancing global market layout and accelerating overseas-market expansion.
In the view of the investors, as coffee-chain channels sink deeper, the base of coffee consumers is expanding rapidly, and coffee is one of the tracks in the consumption field with strong growth certainty. Relying on vertical supply-chain integration capability and years of accumulated strengths in specialty extraction, flavor composition, lean production and cost control, Leyin Innovation has grown into a representative professional coffee-solution provider across retail, food-service and industrial scenarios.
Full-chain self-R&D and self-production, solidifying supply-chain competitive barriers
Behind the continuous capital additions is the full-chain competitive barrier MOINS Moyin Coffee has built on the foundation of proprietary technology. As a professional service provider focused on the industrial R&D and production of specialty coffee, the company has independently developed three core processes — flash extraction, cold drip, and freeze-drying — safeguarding product flavor expression from the extraction end: the flash-extraction process precisely controls extraction time, temperature and pressure, follows the Italian golden-cup extraction standard, and highly restores the flavor of in-store freshly ground coffee; the ice-drip cold-brew process uses 4–10 hours of low-temperature drip extraction to create a clear and smooth mouthfeel; the freeze-drying process uses FD food vacuum freeze-drying technology to retain coffee flavor compounds to a greater extent, enabling fast dissolution in both hot and cold water.
At the same time, MOINS Moyin Coffee’s key production equipment is independently developed and produced as an integrated whole; the full set of equipment from raw-material pre-processing to deep processing is built by its own technical team, paired with professional roasters, roller grinders and liquid-nitrogen freshness-locking technology, guaranteeing product-quality consistency throughout the production flow. On quality control, MOINS Moyin Coffee has 15 Q-Grader certified cuppers and more than 30 professional R&D and quality-control staff; every product goes through multiple rounds of optimization and daily cupping verification, with the entire chain — from green-bean blending and roasting curves to extraction parameters — controlled by a professional team, ensuring clear flavor and stable quality.
With proprietary R&D technology as its foundation, MOINS Moyin Coffee has built a nationwide production-capacity layout, with five major innovation R&D and production centers already landed in Kunshan, Qingdao Jimo, Qingdao Chengyang, Nanjing and Xiamen. Each base has clear division of labor and complementary coordination, covering full-category production of roasted coffee beans, drip bags, instant freeze-dried coffee powder, cold-brew coffee liquid, RTD bottled coffee drinks and freeze-dried coffee cubes; the bases are equipped with multiple specialized production lines supporting different packaging forms and order scales, possess mature scaled-production capability, and can fully undertake various customized manufacturing needs.
Relying on a complete production foundation, MOINS Moyin Coffee has built a rich product matrix around the diverse needs of B-end customers, covering mainstream categories such as espresso fresh-brew instant freeze-dried coffee, specialty instant freeze-dried coffee powder, bagged flavored coffee drinks, RTD bottled ready-to-drink coffee, stick-pack concentrated coffee, cold-brew bottled concentrated coffee, coffee beans and drip bags. The full series supports flexible selection of different net contents and flavors, fitting application scenarios such as chain coffee, tea-drink brands, convenience stores, supermarkets and restaurants.
Based on full-chain capability from technology R&D, capacity layout and product landing, MOINS Moyin Coffee has built a complete service system from green-bean procurement and intelligent roasting to application R&D. From flavor formulas and packaging forms to minimum order quantities, everything can be flexibly customized to customer needs, helping clients build their own exclusive coffee product matrix in one stop and form multi-dimensional competitive advantage.
Grasping industry trends, stepping into a new stage of global development
From an industry-trend perspective, the rise of the domestic coffee supply chain is an important marker of the maturation of China’s coffee industry. For a long time, specialty-coffee deep-processing technology and high-end supply-chain capability were mostly held by overseas enterprises; as the domestic consumption market grows and local manufacturing capability rises, the domestic coffee supply chain is gradually achieving technological breakthroughs and scale upgrades.
For MOINS Moyin Coffee, the backing of this 100-million-yuan round is both recognition of past development achievements and a new starting point for the next stage of growth. In the future, MOINS Moyin Coffee will continue to refine its self-developed core processes and amplify its capacity advantages and broaden its service boundaries — on one hand deepening the domestic market to respond to the continuously upgrading customization needs of channels and brands, and on the other continuously expanding its overseas footprint, participating in the competition and collaboration of the global coffee supply chain with standardized, innovative local coffee-manufacturing strength, and injecting the power of Chinese manufacturing into the global coffee industry.
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