Brief (coffeeyo.com): The 7th Nujiang Specialty Coffee Culture Week comes to Chuxiong this evening, pairing Nujiang coffee with Yi embroidery in a cross-over showcase at the Yi Ancient Town. Under the theme “China’s Coffee Looks to Yunnan, Infinite Possibilities in Nujiang”, the event aims to carry the Nujiang coffee brand out of the canyon and into a wider market.
(Source: Lushui Integrated Media)
With coffee as the medium and culture as the bond!
The promotional programme of the 7th Nujiang Specialty Coffee Culture Week will come to the archway of the Yi Ancient Town in Chuxiong, where it will grandly launch the themed release event “China’s Coffee Looks to Yunnan, Infinite Possibilities in Nujiang”.
This year’s Nujiang Specialty Coffee Culture Week focuses on the deep integration of agriculture, culture and tourism, and on tapping the industrial value of Nujiang specialty coffee and the ethnic cultural heritage of the canyon.
On site, high-quality Nujiang specialty coffee and distinctive Chuxiong Yi embroidery products will be displayed and sold together, offering a direct look at the industries and intangible cultural heritage of both places.
The Chuxiong session introduces an innovative cross-over model of “Nujiang coffee + Chuxiong Yi embroidery”, skilfully combining the mellow coffee industry of Nujiang with the millennia-old intangible heritage of Chuxiong’s Yi embroidery.
It breaks down geographic and cultural barriers, showcases the distinctive resources of both places in both directions, and builds a quality platform for cultural exchange, industry promotion and brand empowerment — helping the Nujiang coffee brand step out of the canyon and into a wider market.
Source: Digital Chuxiong
Reprint Note & Disclaimer
- This article is reprinted from Chinese media for information and cultural exchange. The views expressed are those of the original author and do not necessarily reflect the position of coffeeyo.com.
- All trademarks, brand names and logos mentioned belong to their respective owners.
- For cooperation, reprint or correction requests, please contact coffeeyo.com.
Reprint Notice & Disclaimer
- This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
- For matters concerning content licensing, attribution, copyright or otherwise, please contact us promptly and we will verify and cooperate in handling them as soon as possible. We also welcome coffee origins, brands and industry media to exchange ideas and contribute articles.
- Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province
Related Reading
Three Decades of Shanghai-Yunnan Collaboration: A Coffee Bean ‘Ferments’ at the Import Expo
Why Yongde’s Coffee Beans Won Gold in Shanghai – A Taste of ‘Life in Yunnan: 365 Days’- Yunling Commentary: Yunnan Coffee Turnaround Hinges on Autonomous Pricing
A ‘Travel Pack’ Reveals Another Possibility for Pu’er Baristas- Bean in Short Supply: A Taiwan Youth on Yunnan Coffee as a Shared Cross-Strait Stage
- Five Years, Eight Championships: Lincang Coffee Joins the World Stage
Liaoning ICP Security No. 21122402000217