火烧咖啡“7天落地变现实战营”全国合伙人招募

Brief (coffeeyo.com): The Huotangju Fire-Brewed Coffee student incubation space is recruiting partners nationwide for its “7-Day Launch-to-Revenue Boot Camp”. The pitch rests on two homegrown IPs — a viral flambe-style siphon technique and the hearth culture of Yunnan’s border communities — in a province whose coffee industry is closing in on 100 billion yuan.

Huotangju · Fire-Brewed Coffee

University Student Innovation and Entrepreneurship Incubation Space

“7-Day Launch-to-Revenue Boot Camp” — Nationwide Partner Recruitment

Recruitment poster for the Huotangju Fire-Brewed Coffee 7-Day Launch-to-Revenue Boot Camp

1. Project Background

A hundred-billion-yuan opportunity meets two viral IPs. In 2025, the output value of Yunnan’s entire coffee industry chain reached 99.5 billion yuan, with average annual growth of over 33 percent, putting it on the verge of becoming a 100-billion-yuan industry. The province has about 1.5 million mu (roughly 100,000 hectares) under coffee, producing 170,000 tonnes a year — more than 95 percent of China’s total, ranking first nationally in both area and output. China’s coffee market was valued at US$4.24 billion in 2025 and is forecast to grow to US$5.94 billion by 2031, a compound annual growth rate of 5.79 percent. In this hundred-billion-yuan blue ocean, two viral IPs are catching fire across the country.

IP one: Fire-Brewed Coffee. The “Fire-Brewed Coffee” siphon technique uses a hand-held torch; orange flame wraps the siphon and the coffee rolls and steams like the waters of the Nu River. A roadside cafe at Shuanghong Bridge in Baoshan, Yunnan, drew 2.329 million views with a single “Fire-Brewed Coffee” short video, and related topics passed 60 million impressions online. This visually striking new technique has been covered by CCTV, Xinhua and other authoritative media. IP two: hearth culture. For the ethnic minorities of Yunnan’s borderlands, the hearth “is not only for light and warmth, but a culture in itself, the bond that keeps families and villages alive from one generation to the next”. At the national conference on rural civilisation held in October 2025, the “Hearth Gathering” (Huotanghui) case from Houqiao Village, Tengchong, Baoshan, Yunnan, was named one of the Top Ten Outstanding Cases in National Rural Civilisation Building. In Azheke Village, Yuanyang County, Honghe, a hearth cafe converted from abandoned mushroom-shaped houses has become a must-visit in a village listed among the world’s “Best Tourism Villages”, with Hearth Americanos, Hearth Lattes and Hearth Red-Rice Coffee among the favourites.

Where the two IPs meet is the unique core value of “Huotangju Fire-Brewed Coffee”: it carries the thousand-year cultural warmth of the ethnic hearth while also commanding tens of millions of online views as a viral product. It is a one-of-a-kind “culture + traffic” dual-IP combination in China’s coffee market. The “Huotangju Fire-Brewed Coffee University Student Innovation and Entrepreneurship Incubation Space” blends the warm cultural DNA of the hearth with the innovative ecosystem of a startup incubator, aiming to build a hands-on platform for students and entrepreneurs that is “warm, heartfelt and effective”. Through the low-cost sharing model of “a cup of coffee a day for a desk”, it folds services such as venture capital, startup mentoring and resource matchmaking into everyday scenes.

2. Project Overview and Market Opportunity

Why now?

Consumption is upgrading and the trend toward specialty is clear. China’s coffee market is shifting from single-price-band competition to clear polarisation, and the specialty segment above RMB 30 a cup is where capital is placing fresh bets. Coffee experiences with a cultural story and everyday warmth are becoming a new growth pole.
“Coffee + tourism” formats are booming. Camping coffee and coffee-plus-homestay businesses have contributed 35 percent of market growth. Yunnan is pushing the deep integration of varied consumption scenarios such as “coffee + tourism” and “cultural creativity + coffee”. Xinzhai Village in Lujiang Town, Baoshan, built a specialty coffee estate that now receives 200,000 visits a year, with per-capita villager income above 40,000 yuan.
Policy support is being released in quick succession. Many regions have introduced support for student entrepreneurship: eligible individuals can apply for guaranteed startup loans of up to 300,000–500,000 yuan, and partnership ventures up to 4–6 million yuan. Yunnan is promoting certification of the “Yunnan Coffee” regional public brand and supporting coffee estates and consumer clusters. Student incubation bases can receive a one-off subsidy of up to 800,000 yuan.
Gen Z has become the main consumer force. Gen Z accounts for 60 percent of growth in the freshly ground coffee market and has a strong preference for coffee settings with cultural meaning and social appeal. The visual punch of “Fire-Brewed Coffee” and the immersive hearth space fit naturally with young people’s “check-in and share” mindset.
The “7-Day Launch-to-Revenue Boot Camp” is the core branded activity of the incubation space. Built on a “theory + practice + incubation” teaching model and combining “workshops + one-to-one mentoring”, it helps participants go from idea to commercial launch in seven days.
The camp focuses on “Coffee + X” cross-sector entrepreneurship, covering coffee-making skills, cafe operations and management, digital marketing and e-commerce practice, and venture incubation. It aims to cultivate innovative talent with creative thinking, business logic and practical ability, helping participants monetise projects and upgrade their skills in real commercial settings.

3. Training Objectives

Skills: systematically learn the core Fire-Brewed Coffee techniques (Fire-Brewed Americano, Fire-Brewed Espresso, Fire-Brewed Specials and more) and master the full operations workflow of a fire-brewed cafe.
Business empowerment: acquire core entrepreneurial capabilities in market analysis, business-model design, brand positioning and marketing planning, and complete an individual or team venture proposal.
Practical execution: through immersive drills and in-depth case analysis, turn what you learn into a viable, innovative launch plan.

4. Who We Are Recruiting

Campus operations partners: university students with store-management potential and a passion for coffee, and members of the public with a strong interest in coffee culture and coffee entrepreneurship; responsible for the day-to-day operation and management of on-campus or community coffee spaces.
Creative IP partners: creative talent skilled in brand visual design, new-media content creation and short-video production; responsible for content creation and distribution for the “Fire-Brewed Coffee” IP. A good learning attitude, communication skills and teamwork are expected.
Supply-chain / R&D partners: people with research or interest in green-bean quality control and product development; responsible for developing distinctive products (local innovations such as Hearth Red-Rice Coffee and Hearth Rose Latte). Priority is given to members of award-winning teams from past innovation and entrepreneurship competitions and to teams based in campus startup parks or incubators.
Resource partners: people who can connect venues, university channels, government resources or investment channels; responsible for coordinating project delivery and integrating resources.

5. Camp Schedule

Each camp runs seven days (56 class hours), combining “offline classroom teaching + live drills + one-to-one coaching”.

Days, modules and core content:

Day 1, market practice: ice-breaking and opening, coffee-culture awareness, opening ceremony, sharing on hearth culture and the entrepreneurial spirit; interpretation of coffee-industry trends and market outlook; forming venture teams and assessing entrepreneurial aptitude.
Day 2, market practice: hands-on Fire-Brewed Coffee skills, coffee fundamentals (variety characteristics, roasting); practical work on Fire-Brewed Americano, Fire-Brewed Espresso and Fire-Brewed Specials; equipment operation and taste control.
Day 3, market practice: entrepreneurial thinking and business models — market analysis and Business Model Canvas refinement; coffee brand positioning and differentiation strategy; venture ideation and feasibility assessment.
Day 4, market practice: digital marketing and e-commerce — short-video shooting, editing and traffic-generation techniques; social-media operations and brand communications.
Day 5, market practice: cafe operations and management — site selection and space design; cost accounting and financial management; staff management and customer relations.
Day 6, market practice: problem analysis, summary and review.
Day 7, market practice: problem analysis, summary and review; closing ceremony and certificate presentation.

6. Features and Takeaways

Practice-led teaching: focused on usable skills across the whole venture process, with participants completing the full chain from “idea to skills to market validation” in real commercial settings.
Small-class interaction: small groups ensure every participant gets ample hands-on guidance and personalised coaching.
Immersive practice environment: set in the real Huotangju Fire-Brewed Coffee incubation space, with professional coffee equipment and training grounds, achieving “learning by doing”.
Skills certificate: participants who complete all courses and pass assessment receive a completion certificate from the “Huotangju Fire-Brewed Coffee University Student Innovation and Entrepreneurship Incubation Space”.
Resource links: deep access to industry experts, coffee supply-chain resources and investment channels, building a strong pool of startup resources.
Capability leap: systematic training that sharpens core practical abilities in innovative thinking, business-logic analysis and coffee skills.

7. Revenue Projections

Projected revenue scale, by stage, timeframe and core target:

Launch phase (0–3 months): complete the space fit-out; sell 50-plus cups a day; monthly revenue of 30,000–50,000 yuan.
Growth phase (3–12 months): validate the single-store model and reach break-even; monthly revenue of 80,000–150,000 yuan.
Expansion phase (12–24 months): replicate across multiple regional stores and export the brand; regional annual revenue above 2 million yuan.

8. Application Requirements

(1) Application notes

Online and offline registration, with offline practical teaching. Recruitment is open-ended, with rolling admission, no cap on numbers, and participants may join at any time.

(2) Application materials

A personal resume (including any innovation or entrepreneurship experience, or a note on relevant interests);
A business plan or competition-project materials, if available (optional);
A digital one-inch, bare-headed ID photo.

9. Fees

Training fee: RMB 1,988 per person (covering tuition, training materials and consumables such as coffee beans).
Discounts:
Groups of three or more: RMB 1,688 per person;
Members of award-winning teams from university-level or above innovation and entrepreneurship competitions: RMB 1,388 per person.
Included: tuition, training consumables and the certificate fee.
Not included: travel, meals and accommodation (assistance is available in recommending nearby lodging).

10. Practical Arrangements

Time: 8:00–14:00 and 19:00–22:00 daily.

Venue: the Huotangju Fire-Brewed Coffee University Student Innovation and Entrepreneurship Incubation Space (specifically the Huotangju Coffee Club, Xiaqiluo Community, Tengyue Sub-district, Tengchong, Baoshan, Yunnan).

Poster with venue and schedule details for the Huotangju Fire-Brewed Coffee partner recruitment

(Source: Rizhao News Network. This site reposts the article to offer readers more information; the content does not constitute investment or consumption advice. If you have questions about the facts, please verify them with the relevant parties or contact us. The views are not those of this site and are for readers’ reference only.)

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