Brief (coffeeyo.com): Drinkware brand Fuguang has teamed up with the Garfield family on a co-branded Youmi mug, using a classic cartoon IP to give everyday coffee and tea drinking a younger, lighter feel. It is a bet on a market where coffee is fast becoming a daily habit and younger consumers care as much about design as about the cup itself.
Coffee is becoming a daily drink for more and more people.
According to the “2026 China Urban Coffee Development Report” (the “Report”), released jointly by the Shanghai Cultural and Creative Industry Promotion Association and the Shanghai International Coffee Culture Festival, China’s coffee industry reached 354.9 billion yuan in 2025, and annual per-capita consumption rose from 9 cups in 2016 to 28.57 cups. Over the same period, coffee-bean transaction value grew 140.38 percent, and demand for freshly ground specialty coffee kept climbing.
As demand shifts from “drinking coffee” to “drinking a better cup of coffee”, cups and vessels are evolving from basic drinking tools into more finely segmented, scenario-specific products.
Fuguang and the Garfield family have now launched the Youmi mug as part of a co-branded collection. Focused on everyday coffee and tea occasions, it combines Fuguang’s expertise in drinkware materials, function and user experience with the Garfield family’s distinctive IP, offering younger consumers a balance of good looks and practicality.
For Fuguang, the collaboration is more than an attempt to give the product a younger image; it is also a step closer to the settings in which young people actually drink.
The Report shows that people born in the 1990s make up 40.62 percent of coffee consumers and are the market’s core spending group; transaction value among the post-2000 generation grew 18.1 percent, pointing to strong potential. Women account for 65.45 percent of consumers. A younger, more quality-conscious market with an eye for design is becoming the defining feature of coffee consumption.
Garfield happens to have a natural emotional connection with this generation. For many born in the 1990s and 2000s, the Garfield family is both a familiar classic IP and a shared memory of growing up. By teaming up with the Garfield family, Fuguang hopes to use that familiar cultural symbol to bring professional drinkware into daily life in a younger, more relaxed way.
A Fuguang representative said: “We wanted the collaboration to be about more than printing an IP onto a mug — we wanted to find the connection between the IP and real life. The ease and fun Garfield stands for fit naturally with how young people drink coffee and enjoy their day. On top of guaranteeing product quality and user experience, what Fuguang wants is for drinkware to become a way for consumers to express their attitude to life.”
That thinking also shows up in the Youmi mug’s design.
The range offers two designs — “Garfield · Orange Vibes” and “Garfield & Odie” — using a wear-resistant 3D relief technique that gives the body a tactile texture and visual depth. Bold IP imagery paired with a clean mug shape makes the product both practical and decorative on a desk or at home.
Beyond looks, the Youmi mug also returns to the most basic demands of any cup or flask.
It uses a one-piece 316L stainless-steel inner liner and a 316L stainless-steel inner lid, which resist corrosion and are easy to clean. The 480 ml capacity covers common coffee serves such as Americanos and lattes, and also works for tea, juice, milk tea, soy milk and more.
For hot and cold drinks alike, the heat-insulated handle cuts the risk of burns, and the ergonomic shape improves grip; with cold drinks it reduces the nuisance of condensation on the wall. A dust-proof lid keeps the rim from being exposed for long, while the wide mouth makes brewing and cleaning easier — small touches that make everyday use more carefree.
From material safety and functional design to IP collaboration and new scenarios, Fuguang is trying to give a traditional drinkware category more ways to connect with younger lifestyles.
The Youmi mug is now on sale at Fuguang’s official flagship stores on Taobao, JD.com and Douyin. Shoppers can visit to learn more and buy, and add a little “Orange Vibes” ease to their daily coffee moment.
Data note: the figures on industry size, per-capita consumption, coffee-bean transaction value and consumer demographics in this article are drawn from the “2026 China Urban Coffee Development Report”. The underlying estimates and original sources include East Money’s “2025 China Coffee Industry Report”, the 2025 financial reports of Starbucks, Tims and Luckin Coffee, and Haitian Data.
(This article represents the author’s independent views and does not reflect the position of iResearch.)
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