CP Group (Hainan) Xinglong Coffee: Rooted in the Free Trade Port, Bringing Xinglong Coffee to the World

At a Glance (China Coffee Network): The first batch of 800 coffee trees—400 already adopted. Adopt a coffee tree in Hainan, and you enjoy rights such as corresponding coffee beans and coffee-making training.

The first batch of 800 coffee trees—400 already adopted. Adopt a coffee tree in Hainan, and you enjoy rights such as corresponding coffee beans and coffee-making training.

At the second session of the Hainan Free Trade Port Enterprise Gain-Sharing Case Conference held on June 16, Zheng Libao, head of the Xinglong Coffee Cultural Park and Hainan store operations at CP Group (Hainan) Xinglong Coffee Industry Development Co., Ltd., introduced the new tourism experience of the established Xinglong Coffee.

Xinglong Coffee has over 70 years of brand heritage. The Xinglong Overseas Chinese Farm Coffee Factory was established in 1952 as the first coffee factory after the founding of New China; for over 70 years, built because of and thriving on overseas Chinese, it formed a unique Nanyang (Southeast Asian) diaspora flavor culture.

In 2020, Thailand’s CP Group partnered with the Wanning Municipal Government to fully take over the Xinglong Coffee brand, building the CP · Xinglong Coffee Cultural Park on the original site; in March 2025 it was rated a national AAA-level tourist attraction.

Zheng Libao introduced that the park’s operation emphasizes recreating the historical scenes of returned overseas Chinese bringing seeds and techniques, through the overseas-hometown-memory exhibition area, Nanyang-style architecture, and scenario-based experiences; at the same time, it runs a whole-industry-chain coffee experience tour where visitors can experience planting, picking, roasting, grinding, brewing, and tasting, immersively feeling coffee culture. In addition, the park is equipped with children’s playgrounds, themed cultural-creative products, outdoor sports, and other formats, effectively driving secondary consumption.

The deep integration of “coffee + cultural tourism” makes visitors stay. “Since the Hainan Free Trade Port began closed-off operation, we have felt a clear increase in overseas tourists,” Zheng Libao said. In the first quarter of this year, the park received 160,000 visits, a year-on-year increase of 31%; the rise in visitors also boosted coffee product sales.

The superimposed release of free-trade-port policies has rejuvenated the old brand with new vitality.

On processing-value-added tariff exemption, CP Xinglong Coffee imports green coffee beans for processing in Hainan; after the value-added rate exceeds 30%, the products leave the island for the mainland market, exempt from the 8% import tariff. On December 18 last year, the enterprise completed its first processing-value-added tariff-exempt domestic sale, with comprehensive costs significantly optimized, opening space to expand the mainland market.

On zero tariff, the enterprise imports green coffee beans, processes them into finished products, and directly exports overseas, enjoying zero tariff at the import stage. The enterprise completed the first “two ends abroad” order for the coffee category relatively early—importing Colombian green beans, processing them, and exporting to Australia—exempt from the 8% import tariff and 13% VAT, significantly enhancing international competitiveness.

“Under such favorable policy support, enterprise operating costs are greatly reduced,” Zheng Libao said. Relying on the policy advantage of the Hainan Free Trade Port, plus CP Group’s global layout, the enterprise is now setting out to enter the international market, bringing Xinglong Coffee to the world. (Reporters: Wang Hongxu, Chen Mingyan)