At a Glance (China Coffee Network): As the Hainan Free Trade Port advances, a member of the public used the People’s Daily “People’s Suggestions” platform to propose four measures for the high-quality development of Hainan’s coffee industry—from shared processing centers to a “mobile coffee-vehicle filing system.” The Hainan Provincial Department of Agriculture and Rural Affairs has studied the proposals and replied point by point.
This article is translated from: People’s Daily Online – Hainan Channel.
Haikou, May 9 (Liu Hantao, Fu Xiaoye) — In recent years, with the in-depth advancement of the Hainan Free Trade Port, Hainan’s coffee industry has welcomed new development opportunities. From planting and processing to brand building, from “coffee + cultural tourism” integration, and from “small but beautiful” toward scale and internationalization, the potential of the related industries keeps being unlocked. Recently, a netizen left a message via the People’s Daily “People’s Suggestions” platform, putting forward proposals around the development of Hainan’s coffee industry.
The public noted that, riding the policy tailwind of the Free Trade Port, Hainan’s coffee industry has achieved vigorous development. Yet in the course of rapid growth it still faces some prominent problems.
The public pointed out that in some of Hainan’s main coffee-producing areas, farmers lack the capability to build SC-certified factories and can only sell green beans cheaply, making it hard to raise coffee’s added value. At the same time, some coffee-roasting talents and intangible-cultural-heritage inheritors, constrained by processing qualifications, find it difficult to convert their skills and distinctive craftsmanship into real value. Moreover, as a tourist province, Hainan still needs to further standardize and explore new formats such as the “front-shop, back-factory” characteristic business model and mobile coffee vehicles.
Four Suggestions from the Public
Around the development of the coffee industry, the public offered four proposals: First, relying on producing areas such as Chengmai, Wanning, Qiongzhong, Wenchang and Baisha, build shared processing centers equipped with roasting equipment that meets SC standards. Through unified processing and centralized quality control, reduce farmers’ cost of building separate factories, and push the industry from “selling green beans” to “selling processed products.” Second, support coffee-roasting talents and intangible-heritage inheritors to develop in linkage with industrial parks and shared processing centers, promoting the integration of skill inheritance and tourism experience. Third, combine Hainan’s tourism-consumption scenarios to pilot a “front-shop, back-factory” model for coffee shops, enhancing tourist interaction. Fourth, in key scenic areas, coastal boardwalks, night markets and the like, pilot a “mobile coffee-vehicle filing system,” simplifying the approval process to further stimulate consumption vitality.
After receiving the public message, the Hainan Provincial Department of Agriculture and Rural Affairs attached great importance to it, carefully studied and sorted out the issues in light of its functions, and issued a relevant reply.
The Department’s Point-by-Point Reply
On building shared processing centers in producing areas. The Department’s “Hainan Coffee Full-Industry-Chain Cultivation and Development Three-Year Action Plan (2026–2028),” issued in 2025, already clearly proposes that by 2028 it will build four standardized fresh-fruit centralized processing centers in main producing areas such as Chengmai, Wanning, Qiongzhong and Baisha, providing farmers, cooperatives and micro and small business entities with OEM processing, unified quality control and centralized drying services. This reduces the cost for farmers to build separate factories and obtain certificates, pushes the shift from “selling green beans” to “selling processed products,” and practically raises coffee’s added value and farmers’ incomes.
On supporting talent cultivation and intangible-heritage inheritance. The Department said it will actively guide coffee-roasting talents and intangible-heritage inheritors to connect and cooperate with platforms such as shared processing centers and modern agricultural industrial parks, relying on existing park qualifications to carry out small-batch, characteristic coffee processing. At the same time, it will encourage provincial coffee-industry associations and enterprises to hold green-bean competitions, roasting competitions, latte-art competitions and vocational-skills contests, further raising the skill level of Hainan’s coffee practitioners.
On piloting the “front-shop, back-factory” model. This model involves matters such as food-production-operation licensing, market regulation and the business environment. The Department will actively relay the industry’s demands to the relevant departments, promote the characteristic development of coffee stores, and advance the deep integration of the coffee industry with the cultural-tourism industry.
On standardizing mobile coffee-vehicle management. Mobile coffee vehicles involve food-safety regulation, city appearance, mobile-operation licensing and traffic/urban management. The Department will also actively cooperate with the relevant departments, eliminating risks and hidden dangers while releasing the vitality of the new format.
Earlier, the 2026 Coffee Processing Worker Vocational-Skill (Robusta Coffee Roasting) Industry Competition, together with the 2026 Hainan Free Trade Port Coffee Carnival and the 3rd Hainan Robusta Green-Bean Competition, opened in Chengmai’s Fushan Coffee Culture Town. This series of events aggregates diverse content such as professional competition, industry expos, cultural-creative markets, brand launches and green-bean auctions, creating a full-industry-chain coffee event with professional height, cultural depth and consumption heat. Centered on the theme “Coffee Aroma Hainan, Extraordinary Free Trade,” it highlights Hainan coffee’s unique regional endowment and conveys the development vision of Hainan’s march from a quality coffee-producing area toward a national coffee-culture highland.
This exchange between public suggestions and the relevant department’s response also offers new thinking for Hainan’s coffee industry as it explores a high-quality development path marked by distinctiveness, quality and integration.
Reprint Notice & Disclaimer
- This article is compiled and edited by China Coffee Network (coffeeyo.com) from publicly available materials (source: People’s Daily Online – Hainan Channel; reporters Liu Hantao and Fu Xiaoye; topic: public suggestions on Hainan coffee industry development). The copyright of the original text and images belongs to the original authors. This site reprints it solely for coffee-industry information sharing and does not represent our position; all data and views are subject to the original. We thank the original authors for their creation and sharing.
- Original article: “People’s Suggestions Aim to Empower High-Quality Development of Hainan’s Coffee Industry” (People’s Daily Online – Hainan Channel).
- If there are any issues regarding content authorization, attribution, copyright or other matters, please contact this site promptly; we will verify and cooperate in handling them at the first opportunity. We also welcome coffee producing regions, brands and industry media to exchange and contribute articles.
- Contact China Coffee Network (coffeeyo.com): Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong City, Xishuangbanna, Yunnan Province / Tieling City, Liaoning Province, China
Related Reading
‘All-Ice’ Coffee Goes Viral! Will the Next Hit Be Your Personal Favorite?- Hong Kong’s Dyee Coffee Lands in Qianhai, Building a Specialty Pour-Over Outpost
Ken Yue Coffee Opens Egg-Tart Pop-Up in Hangzhou: Sweet Craft, Reinvented Classics
World Cup Enters the Breakfast Slot: Can Coffee-Tea Brands Turn Traffic into Orders?- ICE Agricultural Futures Mostly Rise at Close; Coffee Futures Up 3.28%
- ‘Sleep Cafés’ Become a New Favorite Among Seoul Office Workers
Liaoning ICP Security No. 21122402000217