A Cup of Fushan Coffee, a New Chapter of Cooperation

At a Glance (China Coffee Network): A cup of mellow coffee builds a bridge of exchange; a chance encounter of taste buds, a new chapter of cooperation to discuss.

On the morning of June 9, Wuhan Holdings, together with Wuhan Urban Investment City Renewal Development Co., Ltd., hosted a Hainan Fushan coffee bean new-product tasting and exchange event at Landing Coffee by Baisha Riverside in Wuhan.

Relevant leaders and key staff from both sides gathered on site, using coffee as a medium to discuss corporate collaboration and business integration, joining hands to inject new vitality into the long-term development of both parties.

A professional instructor gave a detailed explanation of Hainan Fushan coffee’s origin, growing environment, and variety characteristics, and demonstrated pour-over technique on site. Guests observed color, smelled aroma, and tasted in turn, immersing themselves in the unique flavors of three premium Robusta beans, while actively offering suggestions on taste, packaging, pricing, and product naming—providing valuable reference for the product’s subsequent optimization, upgrade, and market operation.

This event, using premium coffee tasting as a carrier, promoted two-way flow—both a distinctive product experience session and an exchange of corporate interaction and resource docking.

Hainan specialty product—Fushan Coffee.

Fushan Town, Chengmai County, Hainan, is where coffee was first planted in the province, introduced in 1935 by Mr. Chen Xianzhang, an overseas Chinese returning from Indonesia. The town sits on the coffee golden growing belt at 19°N; its volcanic laterite, rich in natural minerals such as selenium and potassium, and its unique ecological environment nurture coffee raw material with outstanding flavor.

As one of the earliest regions in China to introduce coffee, Fushan now has 70,000 coffee trees; its beans have a caffeine content as low as 1.12%. The fertile red soil gives Fushan coffee a mellow, smooth taste with a long aftertaste, combining scarcity and high quality, with a unique flavor heritage.

Truly 100% pure Fushan coffee is roasted without sugar or spices; after drinking it refreshes the mind, carrying both the local flavor unique to Hainan’s Fushan and the quality traits of Indonesia’s Sumatra Golden Mandheling coffee. Local farmers have a habit of growing coffee—planting and processing it themselves, each with their own method; among them, the Fushan coffee produced and made by local farmer Xu Xiuyi is the most famous.