Riding the Free-Trade-Port Tailwind, Hainan Xinglong Coffee Sends Its Aroma Worldwide

Wanning, Hainan, October 22 (China News Service) — (Reporters Li Meng, Meng Xiangjun) Importing green coffee beans from overseas, processing and roasting them in Hainan, then selling to domestic and foreign markets. Recently, following the 2026 “Vibrant China Research Tour” Hainan-themed interview activity, reporters visited the Xinglong Coffee Industrial Park in Wanning to learn about the local coffee industry.

Xinglong coffee has a history of more than 70 years, closely tied to the local returned-overseas-Chinese culture. In recent years, leveraging its coffee-industry foundation and tourism resources, Wanning has promoted the integrated development of coffee planting, processing, sales, and tourism experience.

Ye Jian, general manager of CP (Hainan) Xinglong Coffee Industry Development Co., Ltd., explained that the company uses Hainan Free Trade Port policies to explore coffee processing-trade business. In 2025, the company imported green coffee beans from Colombia, processed and roasted them in Xinglong, and exported the finished products to Australia.

In addition, the company sells coffee beans imported from overseas — after processing in Xinglong — into domestic markets such as Beijing. Ye Jian said the relevant Hainan Free Trade Port policies support the company in reducing costs and expanding markets.

In the CP Xinglong Coffee Culture Park, traditional coffee workshops combine with modern production facilities, letting visitors not only learn the craft but also walk into the plantation to observe coffee trees and experience tree-adoption programs.

Fu Youxuan, a member of the Wanning Agriculture and Rural Affairs Bureau party leadership, said that in recent years the locality has promoted the integration of the coffee industry with rural tourism, developing business models such as coffee-themed shared farms, leisure farms, and scenic areas, building a front-shop-back-factory experience economy, and promoting Xinglong coffee through coffee-industry fairs, cultural-exchange events, and participation in various premium competitions and exhibitions.

The development of the coffee industry has also provided employment for local farmers. Fu Youxuan said the locality supports coffee planting, processing, and sales operators to absorb surrounding farmers into jobs, and explores ways for village collectives to participate in industrial cooperation and receive dividend income, boosting rural revitalization.

From a traditional overseas-Chinese hometown coffee to processing-trade and cultural-tourism experiences, Xinglong coffee keeps extending its industry chain and exploring new room to grow.

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