Brief (coffeeyo.com): To mark its seventh anniversary, Shenyang’s Zhijian News has teamed up with the Shenyang Coffee Industry Association on a second city-wide RMB 9.9 co-branded coffee campaign — this time bringing together six distinctive cafés instead of a single themed street.
Seven years of serving the city, and a warm giveaway in return. As Zhijian News marks its seventh anniversary with its “Knock Seven” birthday season, the outlet has once again rolled out a city-wide public-benefit campaign to thank local residents for seven years of company and support.
Following the successful RMB 9.9 co-branded coffee promotion it ran with Bajing Coffee Alley, one of Shenyang’s best-known cultural-tourism landmarks, Zhijian News has now joined hands with the Shenyang Coffee Industry Association to launch a second RMB 9.9 co-branded coffee offer. Breaking out of a single neighbourhood, the campaign gathers six distinctive cafés from across the city — an upgrade from one themed street to the full breadth of Shenyang’s coffee industry, with wider reach, a stronger line-up and more choices.
The Shenyang Coffee Industry Association was formally unveiled in August 2024, growing out of a provincial coffee committee with eight years of operating experience. It brings deep industry roots and a broad resource network: more than 80 core member organisations covering over 1,700 coffee shops citywide, connecting the entire chain from coffee production and roasting to skills training, equipment and supplies, chain operations and cultural-creative integration. It is the central authority guiding Shenyang’s coffee sector toward standardisation, quality and stronger branding.
With the association’s full backing, the campaign has selected representative local shops spanning six styles — literary bookishness, vintage horology, an established landmark, modern fusion, quiet privacy and affordable everyday leisure — opening up Shenyang’s diverse coffee scenes in one go and letting residents experience the city’s best coffee at minimal cost.
1. Xinglin No. 7 Coffee & Book Bar: Where books and coffee meet
As the association’s chairing member, Xinglin No. 7 has been rooted in Shenyang since 2014 and was the city’s first late-night reading café, with a naturally literary atmosphere.
The two-floor, 160-square-metre space is built around a striking four-metre wooden bookshelf wall and a collection of more than 3,500 volumes, creating Shenyang’s own immersive “coffee plus reading” setting. Specialty coffee tailored to local tastes comes with proper Western-style light meals, and the mood is relaxed and restorative. It is an excellent choice for reading alone, a quiet nap or simply unwinding — a slower pace of city life where the scent of books and coffee blend.
2. Chongka Café: A decade of professional pour-over
Run by the association’s secretary-general, Chongka Café has spent more than ten years in specialty coffee, focused on pure, professional and consistent quality.
The shop keeps a rotating selection of single-origin beans, insists on hand-grinding and precise extraction, and delivers the same full, professional flavour in every cup. The setting is quiet, elegant and softly lit — well suited to time alone, light socialising or small business meetings.
The café also has a long-standing commitment to coffee education, hosting a beginner-friendly tasting class every Saturday. It is one of the few specialty spaces in Shenyang that combines professional quality with a genuine cultural warmth. The RMB 9.9 offer unlocks a freshly ground coffee made by a seasoned hand (Sundays excluded).
3. Dingdian Café: Sipping coffee inside a century-old clock museum
The most distinctive stop on the campaign trail, Dingdian Café is the country’s first creative café built around Western antique clocks.
It houses more than a hundred European and American timepieces from the 17th to the 19th centuries. Its centrepiece is an 1888 antique tower clock from the city hall of The Hague, Netherlands; a hundred years of mechanical ticking pairs with the aroma of coffee, and every corner carries the patina of time.
Unlike an ordinary café, it brings together heritage, aesthetics and leisure in a singularly relaxed, romantic atmosphere. RMB 9.9 buys a slow, ceremonial coffee experience unlike anything else in Shenyang.
4. Maan Coffee (1905 Branch): A thirteen-year landmark in a vast glasshouse
A long-standing benchmark in Shenyang’s Tiexi district, Maan Coffee’s 1905 branch has been part of the city for thirteen years and holds a place in many residents’ memories.
The shop occupies 800 square metres beneath a glass roof, with classic industrial design, abundant natural light and an open, airy feel — one of Shenyang’s original photogenic leisure landmarks. High-quality specialty coffee alongside signature light meals, a relaxed space that works for everything: meeting friends, a casual visit or a photo session.
For this campaign, the RMB 9.9 offer applies Monday to Friday, takeaway only — a modest price for a landmark café with a sweeping view.
5. Snail Tea & Coffee Space: Eastern tea meets Western coffee
Built around a modern fusion aesthetic, the Snail Tea & Coffee Space is one of Shenyang’s most distinctive experiments in dissolving the boundary between tea and coffee.
It breaks down the conventional wall between coffee and tea drinks, blending Western extraction techniques with Eastern tea character and Chinese design sensibilities to create a genuinely singular taste experience. Refined atmosphere and cultural texture make it a fit for younger visitors checking in, light leisure, quiet downtime or business talks — a trendy, niche gem among the city’s tea-and-coffee spaces.
6. Kanuo Coffee: An affordable everyday retreat
Simple, gentle, approachable and comforting, Kanuo Coffee focuses on lightweight, casual social occasions.
The interior is clean and uncluttered, the mood soft and quiet — ideal for a break from work, time alone or a small gathering of friends. The shop selects good beans and grinds to order for americanos, lattes and other classics, delivering a consistent, clean taste that balances quality with real value.
Through this campaign, RMB 9.9 unlocks an everyday, reliably good freshly ground coffee.
From literary bookshops and century-old timepieces to established landmarks, modern fusion, professional pour-over and affordable everyday cups, the six shops complement one another and each represents something distinct. Zhijian News and the Shenyang Coffee Industry Association designed the RMB 9.9 campaign so that residents can sample the quality and the spaces of the city’s specialty coffee scene in one stop, at a genuinely low price.
A cup of coffee as a gift, a giveaway with a little warmth — here’s hoping everyone can feel the gentle everyday life of the city in that aroma, and find a more unhurried autumn in Shenyang.
The passphrase: “I’d like a Zhijian News co-branded coffee.”
Any business interested in joining the Zhijian News birthday-season campaign is welcome to leave a comment to sign up.
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