Yunnan Net: Coffee Leads, Multiple Sectors Advance! Baoshan Will Keep Refining Its Local-Specialty Story

At a Glance (China Coffee Network): At a Yunnan provincial press conference on the 15th Five-Year Plan, Baoshan detailed how coffee is leading its high-plateau agriculture—180,000 mu planted, 80% specialty grade, Asia’s largest green-bean sorting line—while medicinal herbs, tea and under-forest economy push the full-chain value past 150 billion yuan.

On May 28, at the Yunnan Province “Getting Off to a Good Start in the 15th Five-Year Plan” themed press conference series—the Baoshan session—reporters learned that during the 15th Five-Year Plan period, Baoshan City will focus on improving the quality and efficiency of its high-plateau characteristic agriculture, continuously refine its “local specialties” story, and accelerate the full-chain upgrading of industries such as coffee, Chinese medicinal herbs, tea, and characteristic fruits and vegetables, making high-plateau characteristic agriculture a “golden engine” driving comprehensive rural revitalization.

Data shows that in 2025, Baoshan’s total output value of agriculture, forestry, animal husbandry, and fishery reached 43.9 billion yuan, and the per capita disposable income of rural permanent residents was 19,401 yuan, with farmers’ living standards significantly improved and their sense of gain and happiness continuously strengthened. Currently, the city has 750 leading agricultural enterprises, and the ratio of agricultural product processing output value to total agricultural output value has reached 3:1, with processing capacity continuously strengthening.

As the core home of Yunnan’s specialty coffee, Baoshan’s coffee industry is developing with strong momentum. Currently, the city’s coffee planting area reaches 180,000 mu, with a specialty (fine) rate of 80%, ranking first in the province; the independently bred “Yunka Series” achieved a breakthrough from zero in varieties. The city has 81 coffee processing enterprises; the Baoshan Coffee Industrial Park gathers 23 coffee-related enterprises, has built Asia’s largest green-bean sorting line, with deep-processing rate exceeding 90%, forming a full-category product matrix from roasted beans to ready-to-drink coffee. “Baoshan small-grain coffee” was selected into the Ministry of Agriculture and Rural Affairs’ premium cultivation list and obtained EU certification; the National Coffee Brewing Competition has permanently settled in Baoshan; products are exported to 27 countries and regions.

The coffee industry has also become an important pillar linking farmers and agriculture. Through exploring a new model of connecting farmers and agriculture, Xinzhai Village achieved full industry coverage, with villagers’ per capita income growing from 8,000 yuan to 40,000 yuan, and village collective economic income exceeding 500,000 yuan. At the same time, Baoshan coordinated 100 million yuan of agriculture-related funds to leverage over 200 million yuan of social investment in the coffee industry, and innovated credit and insurance products benefiting more than 4,000 coffee-farming households.

Beyond the coffee industry, Baoshan’s high-plateau characteristic agriculture shows a trend of blossoming across multiple points. Centered on the “1+10+2+N” industrial system, the city’s full-chain output value surpassed 150 billion yuan in 2025. Among these, the Chinese medicinal herb planting area reached 550,000 mu with an output value of 5 billion yuan, with Longling purple-stem dendrobium driving “one magical herb, multi-chain value added”; the tea garden area reached 670,000 mu with over 500,000 ancient tea trees, and “Changning black tea” was selected as a national gift; Baoshan sweet persimmon became a national geographical indication product, with vegetables, blueberries, mangoes and other specialty agricultural products exported to Central Asia, Russia and elsewhere; the under-forest economy utilizes 4.6 million mu with an output value of 8.4 billion yuan, driving 570,000 people to increase their incomes. Meanwhile, the integrated development of agriculture, culture and tourism continues to heat up. Baoshan has built 34 characteristic projects such as coffee estates and tea museums; new formats like “coffee + cultural tourism” and “dendrobium + wellness” keep expanding; rural tourism revenue grew by over 22%.

During the 15th Five-Year Plan period, Baoshan will seize opportunities in the coffee industry’s development and continue to promote the refinement, specialization, and integrated development of its high-plateau characteristic agriculture. Centered on key industries such as coffee, dendrobium, and black tea, it will drive the transformation from “selling raw materials” to “selling brands”; strengthen genuine medicinal herbs, characteristic fruits and vegetables, and the under-forest economy; build up regional public brands; improve the interest-linkage mechanism; develop courtyard economy and agriculture-culture-tourism integrated formats; and create 50 key rural-stay villages, letting more people share the dividends of industrial development. (Reporter: Gao Yiyi)

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