COTTI Coffee Teams Up with Ethiopia’s Bunga University to Deepen Global Origin Cooperation

At a Glance (China Coffee Network): On May 3, in Bunga, Ethiopia, COTTI Coffee signed a strategic cooperation memorandum with Bunga University, Ethiopia’s top coffee research institution. The two sides will jointly build a professional cupping and quality-control lab, cultivate interdisciplinary coffee talent through a campus–enterprise model, and empower the Kaffa region—the birthplace of Arabica—to develop a public origin brand, further cementing COTTI’s quality voice and resource control at the source.

According to the memorandum, the two parties will establish a long-term, in-depth strategic partnership. They will work together to build a professional coffee cupping and quality-control laboratory, and through a campus–enterprise linkage model will targetedly train interdisciplinary professionals for the coffee sector. At the same time, they will jointly empower the Kaffa production region—the birthplace of Arabica coffee—to create a public origin brand, further consolidating COTTI’s quality voice and resource control at the very source of coffee.

Ethiopia is the native birthplace and core golden growing region of Arabica coffee. The Arabica beans it nurtures are celebrated worldwide for their rich layered flavor, pure and fragrant aroma, and excellent sweet–acid balance. World-renowned specialty coffee regions such as Yirgacheffe all originate here and are deeply loved by coffee enthusiasts around the globe. Bunga University is a benchmark coffee research university in Ethiopia and the only top-tier institution in the world with a complete academic system—bachelor’s, master’s and doctoral—in coffee science. This deep industry–academia–research collaboration will comprehensively strengthen COTTI’s professional capabilities across its global coffee supply chain and further elevate the brand’s industry expertise and global influence.

Looking ahead, COTTI Coffee will continue to deepen its roots in Ethiopia’s core coffee regions, taking industry–academia–research synergy as its core lever to solidify the quality foundation at the origin. It will uphold a sustainable, high-standard philosophy for developing the global coffee supply chain. Relying on authoritative academic research and the advantages of its global channel layout, COTTI will keep unlocking the core value of the native Kaffa coffee-growing region, iteratively upgrading its product power and professional brand barriers, and working with global industry partners to build a stable, high-quality, long-term, mutually beneficial and win–win international specialty-coffee ecosystem.

As a global coffee chain, COTTI Coffee operates across six continents and 33 countries and regions, with more than 18,000 stores, ranking third in the world. Driven by technology, COTTI adheres to the brand philosophy that “great coffee comes from great ingredients,” and is committed to providing customers with high-quality, high-value and highly convenient products and a youthful, fashionable brand experience. COTTI Coffee is the global sponsor of the Argentine national football team. Since the company’s founding in October 2022, it has won multiple gold awards for three consecutive years at the IIAC International Coffee Tasting Competition.

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