Watch the Roast, Smell the Beans, Savor Qingtian Life: Qingtian Coffee Adds a Must-Visit Spot

At a Glance (China Coffee Network): Qingtian's local Yufei Coffee has opened its first coffee-bean warehouse for trial operation – its fifth store and first retail-bean specialty shop – letting locals and visitors take quality beans home.

Recently, the first coffee-bean warehouse of Yufei Coffee, a local Qingtian coffee brand, began its trial operation. This is the brand’s fifth store in Qingtian, and the first specialty store in Qingtian centered on retail coffee beans. Having deep roots in Qingtian for 14 years, the brand has expanded its approach from traditional dine-in freshly brewed coffee to the specialty coffee-bean retail track, so residents can not only drink coffee in-store but also take quality beans home.

Stepping into the Yufei coffee-bean warehouse on Shaonian Palace Road, wooden shelves neatly display coffee beans from different origins around the world; currently 19 varieties are on sale, covering single-origin beans from Brazil, Vietnam and other producing regions, each bag clearly marked with its processing method and flavor characteristics. Behind the bar, a barista demonstrates hand-brewing technique live as customers sit around tasting.

“Normally I prefer a rich, full-bodied coffee, often choosing dark roast or a dirty. Today I tried the special genmai (brown-rice) dirty, and the flavors blended just right. A dirty demands a lot from the beans and the craft — if the bean flavor is thin, the coffee and milk are hard to balance, and you can’t taste the bean’s own aroma,” said Huang Luoluo, a local resident.

Beyond tasting coffee, the store’s spatial design and experience installations also draw visitors. The interior was personally designed by brand founder Yu Fei, blending traditional texture with modern minimalist style. Large floor-to-ceiling windows line the street, letting in transparent daylight that brings the street scene indoors; a feature decorative wall is set on one side, and nearby sit coffee aroma jars, letting visitors directly sense the aromatic layers of different bean varieties. Many tourists sip their coffee while raising cameras to capture the moment.

“The decor style is very distinctive; here you can directly feel the difference in flavor between different coffee beans — some carry bright fruit acidity, some are mellow with a slight bitterness, others hide a nutty aroma; the experience is special,” said Lou Yaping, a tourist who came specifically from Jinhua.

Born in 2012, Yufei Coffee was among the first coffee shops in Qingtian to achieve self-owned bean roasting. Starting from a small shop, the brand has steadily expanded to multiple offline stores. Today, the brand’s own roasting factory produces over 30 tonnes a year, with annual sales exceeding 8 million yuan; its roasted beans supply not only its own stores but also hotels, guesthouses and other diverse channels.

“Many out-of-town tourists come to Qingtian, and after tasting the coffee, want to bring beans home to share with family and friends; quite a few café-owner peers also come specially to buy our beans,” explained Yu Fei, founder of Yufei Coffee, adding that it was precisely based on this market demand that the brand created this warehouse with a stronger sense of experience and a more open space.

It is understood that during the trial operation the store receives an average of 600 customers a day, with cumulative coffee-bean sales reaching 184 kilograms; the store will officially open on October 8. Next, the Yufei coffee-bean warehouse will continue to enrich its coffee varieties and create nighttime consumption scenarios, further expanding the consumption space, so that the distinctive “Qingtian coffee flavor” steps out of the store and reaches more consumers.

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