Changsha Evening News all-media reporter Kuang Xiaojuan
On October 4, citizen Ms. Li experienced a new form of consumption at the Daydreamer Café in Malanshan. She ordered a co-branded coffee, put on VR glasses, and immersed herself in a dance show from a first-person perspective. This is the latest VR work “A Good Day to Date” launched by Hunan Yeezi Technology Co., Ltd. (hereafter “Yeezi Tech”), an enterprise in the park.
This National Day holiday, at Orange Isle, visitors can pick up an “enrollment certificate” and walk into the youthful theater “The Young Companion” as a 1913 freshman; at Yueyang Tower, tourists follow Fan Zhongyan through “reading, requesting, writing, and answering the inscription”; in Xi’an, donning VR glasses, three Terracotta Warriors speaking Shaanxi dialect take you through the museum after closing… Behind these far-apart, varied experiences, you can find the footprint of enterprises from the Malanshan (Mango Hill) cultural-creative park.
From café to scenic spot, content “walks” off the screen
Back to that café in Malanshan. The dancers’ movements are clean and crisp, their body lines unfolding in light and shadow; every turn and every freeze-frame is full of power and beauty. The music ranges from bright piano to deep strings, each passage fitting the choreography seamlessly… Donning the VR equipment, the reporter experienced the full version of “A Good Day to Date.”
In the scene, after seven dancers appear in turn, the reporter chose a favored dancer—Guangzhu. Then, with Guangzhu as the center, the seven dancers deliver five dance shows across five scenarios—morning, workplace, fitness, dinner, and night—each with different styling and music. Within the 17-minute dance, interactive segments are interspersed: choosing a dancer, reaching out to catch flower petals, real-time scoring—the audience’s choices directly affect how the experience unfolds.
“Music, dance, and performance are universal languages.” Gong Quanwei, business partner at Yeezi Tech, told the reporter that the work uses a three-layer structure of “stage immersion + relational immersion + interactive immersion” to push the viewing experience to a new dimension. All seven dancers are played by real people, not 3D-model generated. “What you see is a real person, not a model, so you get an illusion of not telling virtual from real—that’s the wonder of the VR world.”
Gong Quanwei admitted that the project’s biggest technical difficulty lies in cross-domain fusion. The entire production spans programming development, live-action filming, artist coordination, art design, sound matching, and post-synthesis, with every detail layered and completed step by step. “Previously, making virtual content meant programmers typing code at a computer, but live-action filming is a different system altogether. We put real-human performance into VR devices while adding interaction logic and program feedback—we had to bridge two completely different tracks.”
Why place the first trial operation in a Malanshan café rather than a dedicated VR experience hall? Gong gave two reasons: first, light operation, easy reach, and a diverse clientele; second, Malanshan gathers large numbers of directors, screenwriters, producers, cinematographers, post-production, and operations professionals—he hoped to leverage Malanshan’s local content-ecosystem resources to attract on-site feedback from content creators. One director suggested after experiencing it: “The third scene could slow down a bit, giving users more immersion time.” Another cinematographer proposed adjustments to lens depth of field. These professional comments were recorded one by one, becoming the basis for iteration.
Culture meets technology, Malanshan creativity blooms in many places
Malanshan’s “new new playbook” goes far beyond a single café.
In Yueyang, “Ascend Yueyang Tower Today” turns the scenic area into a stage, where tourists walk along with the performance and experience Fan Zhongyan’s process of “reading, requesting, writing, and answering the inscription.” This work was created by Hunan Rushi Digital Art & Culture Media Co., Ltd. (hereafter “Rushi Creative”), a Malanshan enterprise. In the “2026 Hunan Digital Culture Original Premium Works” released this August, five Rusi Creative works—”Ascend Yueyang Tower Today,” “Dongting Phantom,” “Seek Changsha,” “Bamboo Sea Phantom,” and “Dehang Phantom”—were all selected into the immersive theater category.
In Xi’an, “The Fantastic Night of the Terracotta Warriors,” co-created by Malanshan enterprise Hunan Space Wapu Media, turns the audience into a little figurine “Yi Qin.” After closing, three Terracotta Warriors “come alive” speaking Shaanxi dialect, leading the audience through the Qin city wall, across the Qin straight road, and flying over the Epang Palace. The project uses the UE5 engine to build scenes, presented via real-time rendering and wireless streaming technology, and has now landed in places such as Xi’an’s Datang Everbright City.
Supporting these “new playbooks” is Malanshan’s whole-system layout on “culture + technology” fusion.
In January this year, Hunan Malanshan Group Co., Ltd. was inaugurated, positioned as a provincial-level implementation platform for the cultural-and-technological fusion development strategy to cultivate new cultural productive forces. The group simultaneously lays out four tracks: AIGC content, AI gaming, AI e-commerce, and AI audio-video hardware. The AIGC-OPC incubation space has incubated about 300 entities and launched over 300 original works, with its overseas alliance signing more than 40 members.
In head-ecosystem cooperation, this May Alibaba’s four major projects concentrated in Malanshan, covering the Changsha Alibaba Center, game operations, computing-power co-building, and cross-border e-commerce going global.
On the computing-power and data foundation, Malanshan deepens cooperation with tech forces such as Huawei and the National University of Defense Technology, focusing on ultra-HD, digital humans, AIGC, and other technical directions for joint breakthroughs, accelerating the landing and application of research results. Meanwhile, the Malanshan data center has been built and put into operation, with proprietary computing scale exceeding 100P and storage capacity surpassing 400PB, bolstering the computing foundation for high-quality industrial development.
The effects of the layout are emerging. Currently Malanshan gathers over 5,000 enterprises and 68,000 industry talents, assembling more than 100 leading enterprises including Hunan Broadcasting (HBS), Mango Excellent Media, and Huawei; it has built over 20 R&D innovation platforms and won more than 200 national and provincial-ministerial awards. Their content production no longer faces only screens, but enters consumption scenarios, scenic spots, museums, and historical sites—becoming a performance, a night tour, a participatory experience.
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