Tianjin Heping District Launches ‘Coffee City’ Initiative, Establishes Coffee Industry Alliance

At a Glance (China Coffee Network): Tianjin Cloud News: On the afternoon of September 28, Heping District held a “Coffee City” press conference at the former Kailuan Mining Bureau building. At the conference, the He…

Tianjin Cloud News: On the afternoon of September 28, Heping District held a “Coffee City” press conference at the former Kailuan Mining Bureau building.

At the conference, the Heping District Coffee Industry Alliance was officially established.

Reporters learned at the conference that, anchored in the spatial layout and resource endowments for building a flagship district of the international consumption-center city, Heping District will link points into lines and expand lines into areas, differentiatedly building four “Coffee City” landmark commercial blocks: the Five Major Avenues independent specialty-coffee zone, the Xiaobailou business chain-coffee zone, the Golden Street trendy creative-coffee zone, and the Nanshi high-end quality-coffee zone.

As the core host area of Tianjin’s modern service industry and a flagship district of the international consumption-center city, in recent years Heping District has dug deep into the Western-style building resources of historical and cultural blocks such as the Five Major Avenues, activated idle carriers through market-oriented means, and successfully attracted many well-known domestic and foreign coffee shops to cluster, becoming the preferred location for branded coffee to enter Tianjin and a hotbed for independent coffee shops to start businesses. Currently, Heping District has gathered more than 300 various coffee business entities, with industry resources highly concentrated; the two core areas—Five Major Avenues and Golden Street—together account for 70% of all stores in the district, forming a large-scale coffee-consumption clustering effect.

At the conference, the person in charge of Quanyechang Subdistrict shared the experience and practices of the district’s first subdistrict-level coffee alliance in rallying coffee merchants, building exchange platforms, and organizing themed activities. It is understood that relying on supply resources exceeding one third of the district’s total coffee stores within its jurisdiction, Quanyechang Subdistrict took the lead in establishing Heping District’s first coffee alliance, developing 132 member businesses and constantly unlocking new coffee-consumption scenarios.

The person in charge of the Heping District Commerce Bureau said that the establishment of the industry alliance marks Heping District’s coffee industry bidding farewell to scattered development and going-it-alone, stepping into a brand-new stage of clustered development, joint building and sharing, and collaborative win-win. In the future, Heping District will use the alliance as a bond to integrate resources, standardize the industry, cultivate brands, and innovate formats, driving the deep integration of the coffee industry with commercial-district economy, cultural-tourism economy, and nighttime economy, continuously enriching consumption scenarios, upgrading urban functions, and enhancing urban charm, fully cultivating the “Coffee City” city brand.

(Tianjin Cloud News reporter Duan Wei; photojournalist Wu Tao)

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