上海专家、咖啡企业代表走进泸水 为咖啡产业把脉支招

Brief (coffeeyo.com): From September 10 to 12, the “Helping Paired Regions with Industry-Education Integration — Shanghai Enterprises’ Origin-Visit Tour,” hosted by the Shanghai Domestic Cooperation and Exchange Service Center and organized by the Coffee Professional Committee of the Shanghai Technicians Association, was held in Lushui. Coffee experts from Shanghai and entrepreneurs in planting, processing, store operation and branding went deep into Lushui’s coffee origins to diagnose industry pain points and explore new paths for production–sales matching and talent co-development.

Lushui Rongmei (Lushui Media Convergence Center)

From September 10 to 12, the “Helping Paired Regions with Industry-Education Integration — Shanghai Enterprises’ Origin-Visit Tour,” hosted by the Shanghai Domestic Cooperation and Exchange Service Center and organized by the Coffee Professional Committee of the Shanghai Technicians Association, was held in Lushui. Coffee experts from Shanghai, together with entrepreneurs engaged in planting and processing, store operation and brand promotion, went deep into Lushui’s coffee origins to diagnose the pain points of industry development and jointly discuss new paths for production–sales matching and talent co-development.

Yu Dan, member of the municipal Party standing committee and vice mayor, joined the research trip; Duan Yongzhu, vice mayor of the municipal government, attended the symposium.

The experts and enterprise representatives visited Luobenzhuo Township, Chenggan Township, Daxingdi Town and other places in succession, conducting on-site inspections of several local offline coffee stores to learn in detail about their operating status; they then went to the Huanxi Coffee Estate, the Wanqiao Coffee Agri-Culture-Tourism Integration Demonstration Village, the Jia’an Coffee Estate and other sites, walking into coffee planting bases and processing workshops to exchange face-to-face with the estate operators, gaining a full picture of the entire industry chain — from planting and care, variety improvement, roasting and sorting, to the construction of agri-culture-tourism integration projects.

At the thematic round-table symposium, grounding themselves in the industry backdrop of expanding domestic coffee consumption, the experts and enterprise representatives offered diagnoses and advice for Lushui’s coffee industry.

They unanimously agreed that Lushui should leverage its canyon location advantage to pursue a premium, boutique path — intensively cultivating its fields, using third-party blind tastings to verify product quality, exploring the establishment of local origin standards, and integrating cultural-tourism resources to extend the industry’s value. The meeting also discussed building a localized quality system, erecting a framework across dimensions such as field planting, full-chain traceability, processing control and graded procurement, balancing product quality with the income of planting farmers. Participants held in-depth exchanges on Lushui coffee’s expansion into the Shanghai market, deepening production–sales linkage, and cultivating local brands, reaching multiple cooperation consensuses.

Reporters Yan Jie (Nujiang Prefecture Media Convergence Center) and Ji Yumei (Lushui City Media Convergence Center).

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