Brief (coffeeyo.com): On the evening of September 11, the Chongqi Coffee “Linking for Win-Win” culture-tourism-commerce supply-demand matching event was held at Buer · Fudao in Qiwan Youth Ideal Village, Dahua Subdistrict, Chongzhou City, Chengdu — where over a hundred catering, lodging, retail and tourism-service enterprises gathered over coffee to surface needs and find partners.
On the evening of September 11, the Chongqi Coffee “Linking for Win-Win” culture-tourism-commerce supply-demand matching event was held at Buer · Fudao in Qiwan Youth Ideal Village, Dahua Subdistrict, Chongzhou City, Chengdu.
Beside the stream, dots of light flickered across the lawn, and the scent of coffee and the smell of grass and trees hung in the air. Representatives from over a hundred enterprises in catering, lodging, retail and tourism services sat gathered together, coffee cups in hand, talking freely. With no solemn podium and no assigned seating, they surfaced their needs and sought partners in the relaxed format of a Sichuan-style fireside chat, the scene warm with voices and a fair number of real, tangible cooperation intentions sparked.
The “fireside-chat” salon among the woodlands (photo provided by Chongzhou Media Convergence Center).
A government–enterprise matching platform built among the streamside woodlands
Wang Yuekang, head of the enterprise service department of the administrative committee of the Jiezi Ancient Town Cluster Health & Wellness Tourism Resort, said, “This event invited over 100 enterprises to participate, with relevant functional departments answering their questions on the spot, alongside success-story sharing and project roadshows. Going forward, we will hold such activities on a regular basis, continuously solving problems and answering doubts for enterprises.”
Unlike a conventional promotion conference, this event was more like a lively gathering of industry friends. A large screen scrolled supply-demand information, staff handed out the “Enterprise Supply-Demand List” covering procurement needs, venue cooperation, channel sharing and joint marketing, and each enterprise’s cooperation needs were laid directly “on the table.”
On site, representatives from Buer Catering Group, Sichuan Chundinghui Technology Co., Ltd., Hezhi Yunfei Xiuzhu and other enterprises took turns on stage for roadshows, showcasing their core products and cooperation appeals. The audience listened attentively, now and then taking out their phones to capture key information.
The supply-demand list laid directly on the table
Between roadshows, enterprise representatives scattered in small groups under the trees and by the stream, talking heatedly. They actively exchanged WeChat contacts, scanned codes to join enterprise chat groups, and negotiated product matching face to face. “We urgently need short-video store-visit resources — can we connect with local influencers?” “Our homestay needs Chongzhou-feature souvenirs — where can we find quality suppliers?” “Can the local culture-tourism platform do joint promotion?” Practical questions like these rose one after another, and the on-site exchange was buzzing.
Exchanges among enterprise representatives (photo provided by Chongzhou Media Convergence Center).
According to the organizers, the participating enterprises’ needs focused mainly on promotion, specialty products, short-video store visits and cooperation with local culture-tourism platforms. Many came with needs and found intended partners right there, initially reaching cooperation intentions.
Zhou Xiaoxuan, proprietor of the Suxi Qingshan Homestay, heartily agreed: “Through this event, we can meet more enterprise friends. We came here both to reunite with old friends and to meet many new ones. At the same time, it’s a great showcase for our enterprise and our products.”
“Through such face-to-face links, businesses can communicate fully, exchange notes on running an enterprise, and discuss ideas for product development and design — a rare opportunity for industry exchange. Away from the meeting room, it’s actually easier to get to the point,” Zhou Xiaoxuan said. She added that the various training sessions the government had organized in the past benefited enterprises greatly, but this real-scene salon experience was more three-dimensional: beyond face-to-face communication with entrepreneurs, participants were placed in a real operating scene, feeling the local business culture, specialty products, food culture and environmental ambience in full — a truly rewarding experience.
Policy “gift packages” delivered straight to enterprises
The venue was packed with substance, delivering real, tangible policy “gift packages” to market players. During the policy briefing, enterprise representatives listened intently, many taking out notebooks to jot down key points.
The Chongzhou Commerce Bureau launched the “Chongxin Service” enterprise service brand and interpreted the “Policy to Support the High-Quality Development of the Service Sector in Chongzhou”; the ancient-town-cluster resort administrative committee promoted business opportunities in Chongzhou’s culture-tourism industry around the “one corridor, four lines, nine circles” all-area tourism layout; and the Chongzhou People’s Court briefed enterprises on the high-frequency legal risks in business operations. Policy and legal resources “sank” to the front line, truly delivering services to enterprises’ doorsteps.
A special session on law-based enterprise support (photo provided by Chongzhou Media Convergence Center).
On site, consultation points were also set up, with staff from relevant departments on duty to take enterprises’ questions and answer their business queries one by one. For the various enterprise demands collected on site, Chongzhou will rely on its “park affairs handled in the park” mechanism to sort them out item by item, assign them by category, and respond with a closed loop. To guarantee the mechanism’s implementation, Chongzhou has built an enterprise service system of “one integrated enterprise-service hub + four park service bases + 15 town-street enterprise-service zones + N enterprise-related service departments.” Among them, the Chongzhou Private Economy Promotion Center focuses on enterprises’ needs such as policy application, financing matchmaking, talent recruitment and market expansion, providing full-lifecycle value-added services to ensure that enterprise demands are “received quickly, assigned accurately and handled solidly.”
A cup of coffee, suffused with the warmth of government and enterprise standing as one; a salon that “links” a future of win-win development.
Today, Chongzhou is using “culture-tourism + all industries” and “all industries + culture-tourism” as its brush to paint a new picture of “Yanhua Chongzhou” — a city tourable everywhere, scenic in every season, full of everyday bustle. On its journey to upgrade itself into a national all-area tourism demonstration zone, Chongzhou has always taken “industry development as the lifeline and enterprise service as the core competitiveness” as its key to breaking through, pushing with all its strength to convert culture-tourism “high traffic” into the “high increment” of high-quality development.
“Chongqi Coffee” is not only a government–enterprise interaction salon, but also a vivid practice through which Chongzhou implements the Chengdu Municipal Party Committee’s “strengthen counties, energize districts” strategy and anchors itself to the “four zones, three bases” construction goal. In the future, Chongzhou will continue to move the government–enterprise “coffee table” onto the industry chain and into consumption scenarios, using a better business environment and more concrete enterprise-support measures to let every entrepreneur rooted in Chongzhou feel the “ever-present” warmth of service, jointly writing a new chapter in Chongzhou’s high-quality development. (Source: Chongzhou Media Convergence Center)
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