雀巢加码在华布局青岛莱西UHT及咖啡伴侣项目签约

Brief (coffeeyo.com): Recently, the People’s Government of Laixi City, Shandong and Qingdao Nestlé Co., Ltd. held a strategic cooperation signing ceremony for a UHT and coffee-mate project. Per the agreement, the project will be implemented in phases from 2026 to 2029, with continued investment focused on four directions: premium-capacity expansion, smart-manufacturing upgrades, green and low-carbon transformation, and digital-supply-chain construction.

Recently, the People’s Government of Laixi City, Shandong and Qingdao Nestlé Co., Ltd. held a strategic cooperation signing ceremony for a UHT and coffee-mate project. According to the agreement, the project will be implemented in phases from 2026 to 2029, with continued investment focused on four directions: premium-capacity expansion, smart-manufacturing upgrades, green and low-carbon transformation, and digital-supply-chain construction.

“Laixi’s superior business environment and mature, complete industrial ecosystem are the solid foundation for our continued deepening in the locality,” said Kais Marzouki, Chairman and CEO of Nestlé Greater China, at the signing ceremony. Standing at the new starting point of Nestlé’s 160th anniversary, the company will continue to take root in Qingdao, deepen government-enterprise coordination, and work together to open a new pattern of high-quality, sustainable development in the food industry.

In recent years, Chinese consumers’ needs have become more segmented. Facing the changes, Nestlé transforms consumer insight into product innovation. In new scenarios co-created with enterprise and partners, China Eastern Airlines joined Nestlé and Starbucks to upgrade in-flight coffee service, connecting products, channels and aviation service; Nestlé Ice Cream has entered Jiangsu’s city football matches for two consecutive years, extending from event cooperation further to city-life scenarios such as teams, fans and volunteers; Nestlé’s Totole has deepened umami science, continuously providing standardized seasoning solutions for Chinese dining.

Cai Hongzeng, Chief Marketing Officer of Nestlé Greater China, said: “As consumers’ health needs develop toward segmentation and specialization, functional food is moving from marketing concept to scientific validation, which places higher demands on enterprises’ R&D capability.” Functional food moving from concept to scientific validation has become an important direction for the high-quality development of the food industry.

According to the company, Nestlé integrates nutritional health throughout different life stages from infancy and childhood to middle and old age. In the infant and child nutrition field, Nestlé provides targeted nutritional solutions around different needs such as cow’s-milk-protein allergy, growth and development, and professional nutritional support; in the elderly-nutrition field, it researches high-nutrient-density, suitably-textured food solutions for the digestive, chewing, nutrient-intake and blood-sugar-health needs of the elderly; for post-meal blood-sugar issues, it participates in low-GI food scientific research and public science communication; in the field of foods for special medical purposes, Nestlé Nutrition and Health Science already has 16 products approved for registration.

Creating shared value to drive full-chain sustainable development. The “Nestlé Healthy Kids Program” launched in 2010 popularizes diet and health knowledge to schoolchildren aged 6–12 through interactive experiences; Nestlé’s brand Hsu Fu Chi continues rural-education public welfare, supporting youth growth through activities such as “Blessed Campus”; Nestlé’s Totole also continues to advance the “Loving Kitchen” public-welfare project, improving rural school kitchen facilities, carrying out nutrition and food-education practice activities, and paying special attention to the growth needs of special-needs children.

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