Canada’s Purebread Plans to Acquire Caffè Artigiano’s Cafe Business

Canadian bakery and cafe company Purebread Brands has signed a letter of intent to acquire the cafe business of Vancouver, British Columbia-based Caffè Artigiano in a stock transaction valued at approximately C$7.7 million (US$5.4 million).

Under the deal, the sellers would receive newly issued Purebread shares valued at approximately C$7.7 million (US$5.4 million). Those shares would give the Artigiano owners a 49% ownership stake in Purebread once the deal closes, according to an announcement from Purebread Brands.

Purebread Brands currently operates seven Purebread bakery and cafe locations. The deal would create a system of 27 current bakery and cafe locations under the Purebread or Artigiano names.

Caffè Artigiano was founded in Vancouver in 1999, beginning with a cafe on Hornby Street. The company has long emphasized espresso-based drinks and coffee craft, while roasting coffee at its own facility in Burnaby, British Columbia.

The company has also been expanding its roasting business. Last year, Artigiano acquired B.C.-based organic coffee company Salt Spring Coffee, a deal that substantially expanded its packaged and wholesale coffee operations. The new Purebread announcement does not specify whether Salt Spring Coffee is included in the proposed transaction.

“Artigiano is a natural fit for our family of brands, sharing the same commitment to craft, quality and community that has guided Purebread from day one,” Purebread Brands CEO Christian Bullock said in an announcement of the proposed deal. “Bringing these businesses together gives us immediate scale, a 27-location operating and franchise network and a strong pipeline for continued growth. We believe the combination gives both brands the talent, infrastructure and reach to enter new communities without losing what made people fall in love with them in the first place.”

Purebread traces its roots to a bakery business launched at the Whistler Farmers’ Market. Coho Collective Kitchens acquired Purebread in 2023 and subsequently renamed the publicly traded parent company Purebread Brands in 2024.

The Caffè Artigiano transaction remains preliminary. Purebread and the sellers have not yet signed definitive acquisition agreements, and closing remains subject to numerous regulatory and stakeholder approvals.

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