Nestle Black Coffee Debuts New Packaging; Red-and-Black Spirit Bird Keeps You Awake

Nestlé’s black-coffee range recently launched a brand-new package, dividing products by coffee intensity into two lines — “Classic Rich” and “Absolute Dark” — for consumers with different drinking preferences. Along with the new packaging, Nestlé adopted a “spirit bird” visual mascot to reinforce the “pick-me-up” mindshare, continuing its move in the fast-moving coffee lane toward segmented flavor and functionality.

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