Coffee and Bread Week Kicks Off! Come to Colorful Guizhou City for a Fermentation Date

Brief (coffeeyo.com): On August 20, the 2026 Chill Power Coffee & Bread Week opened at Colorful Guizhou City in Guiyang, running through August 24, blending flavor experiences, live music and intangible-cultural-heritage performances around the theme of “countless fermentation molecules.”

On August 20, the 2026 Chill Power Coffee & Bread Week officially opened at Colorful Guizhou City in Guiyang, and the event will run through August 24. Jointly hosted by Guizhou Provincial Tourism Industry Development Group Co., Ltd. and Guizhou Xijiu Co., Ltd., the event takes “countless fermentation molecules” as its theme and integrates flavor experiences, musical performances and intangible-cultural-heritage shows, bringing a brand-new urban micro-vacation experience to residents and summer-escaping tourists alike.

In the form of “baking + alcoholic drinks + socializing,” the event fuses elements such as Guizhou’s drum-tower architecture, baking textures and Xijiu’s fermentation pits, giving it a highly distinctive visual identity. It also develops themed merchandise such as canvas bags, keychains and notepaper, turning the on-site fermentation aesthetic into a tangible memory visitors can take home.

For the flavor experience, the event built a Junpin Xijiu pop-up micro-space and staged a novel “double fermentation” flavor experiment. On site, using Junpin Xijiu as a base and combining it with the aroma of bread baking, it extracted Guizhou’s Rosa roxburghii (chebule) and distinctive Lingnan fresh fruit to launch several sauce-aroma creative cocktails suited to enjoying with bread. This lets visitors directly feel the unique taste experience of two different kinds of fermentation molecules colliding and blending, unlocking a brand-new way to appreciate sauce-aroma liquor. The event also innovatively set up a “Awakening Fermentation” social corner, where visitors can pick up an exclusive ticket-style fermentation memento card and write down their own innermost feelings awakened by time.

The event also deeply integrates music and local intangible cultural heritage into the consumption scene, enriching the full day-and-night experience. Diverse themed bands—jazz, pop, light rock and local folk—take turns on stage, and four intangible-cultural-heritage parades wind through the event streets every day, interacting up close with visitors, letting everyone immerse themselves in the charm of Guizhou’s ethnic culture while savoring baked goods and coffee. (By Peng Dian)

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