Brief (coffeeyo.com): “This is far more than just an expo.” Wang Weiran, one of the organizers of the 2026 Guiyang International Coffee Expo and executive deputy chair of the Guiyang New Social Stratum Association, has been busy lately — a sign of how a “new” force of entrepreneurs and professionals is powering Guizhou’s coffee industry.
“This is far more than just an expo.” Wang Weiran, one of the organizers of the 2026 Guiyang International Coffee Expo and executive deputy chair of the Guiyang New Social Stratum Association, has been busy lately.
From the 24th to the 26th of this month, an international-grade expo gathering the entire coffee industry chain will be held in Guiyang for the first time. “It will provide a resource-matching and market-validation platform to shore up, strengthen, and extend the chain for Guizhou’s coffee industry, helping Guizhou move from a coffee-consumption highland to an industry highland,” Wang said.
In recent years, cafes have multiplied across Guiyang’s streets, and young consumers’ pursuit of coffee quality has risen accordingly. A batch of local roaster brands with SC certification and industry influence have gone viral online; coffee has become a unique window into Guizhou’s new consumption scenarios.
Alongside the coffee-consumption boom, the structural contradiction of Guizhou’s coffee industry — “consumption but no cultivation, little processing” — has also emerged. “No matter how strong downstream consumption is, the ‘root’ of the chain is still planted in someone else’s field,” Wang said, explaining the original intent of organizing the expo: “What we need to do is let more entrepreneurs and investors see the opportunities in Guizhou’s coffee industry.”
In Guiyang, a group of new social-stratum individuals is turning this original intent into reality. They include managerial and technical personnel from private and foreign-invested enterprises, freelancers, and new-media practitioners. This “new” force is active across every link of the coffee industry chain.
This expo will, for the first time, concentrate the full coffee-industry-chain resources into Guizhou, so that whether local brands with some foundation or entrepreneurs and investors preparing to enter the industry can complete product selection, equipment procurement, trend assessment, and resource matching in one stop. “By building a normalized industry-service platform, we force local industry-supporting upgrades, infrastructure improvements, and policy-support implementation, providing a systematic resource-matching and market-validation opportunity to shore up, strengthen, and extend Guizhou’s coffee industry chain,” Wang said.
Infusing the wisdom and vitality of new social-stratum individuals into coffee-industry development is not an isolated case. Last December, at the Monkey Coffee shop in Nanming District’s Forest Park, an event titled “A Lesson on Coffee — A Coffee Shop Owner Shows You How to Run a Good Store,” jointly hosted by the Nanming District United Front Work Department, the District Federation of Industry and Commerce, and the District Government Service Center, precisely empowered more than ten entrepreneurs with “experience + policy + resources,” resolving their “growing pains.”
Cao Zihan, owner of Monkey Coffee, shared the entrepreneurial journey and management insights on site; a relevant official from the Nanming District Government Service Center detailed the “one-stop” integrated service process for opening a cafe; the tax department brought cost-reduction “hard knowledge”; financial institutions brought customized financial products — from experience transfer to policy interpretation, from resource matching to funding support, the event precisely dissolved pain points in starting a business.
In Guiyang, the entrepreneurial vitality of new social-stratum individuals resonates with the high-quality development of the coffee industry —
Huo Honghao, a botany Ph.D. from Guizhou University, planted the first coffee trial seedling in Chetian Village, Huchao Township, Gui’an New Area, completing a transition from “doctor who sells coffee” to “doctor who grows coffee”;
Chen Xiaolong, a self-employed entrepreneur, founded the brand “seekseeking” and launched a “learn coffee for all” campaign, training over a thousand students in more than two years;
Lei Ming, owner of “Black Stone Coffee,” started with policy support such as community rent subsidies, and used a cup of “houttuynia (fish-mint) Americano” to open a store all the way to Hangzhou;
…
They differ in identity and experience, but all share the distinct character of new social-stratum individuals — bold in innovation, brave in exploration.
Currently, Guiyang has achieved full coverage of new-social-stratum association organizations at both city and county levels, establishing 12 New Social Stratum Associations and 12 New Media Associations with a combined membership of over 2,000. From one cup of coffee to an entire industry, the United Front department has organized and united this “new” force, precisely serving the high-quality development of the coffee industry in this coffee-scented city.
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