贵品出海·经贸合作交流会在贵阳举行 埃塞俄比亚咖啡体验中心正式落地贵州

Brief (coffeeyo.com): On September 18, the 2026 “Guizhou Premium Products Going Global · ASEAN Economic and Trade Cooperation Exchange” was held in Guiyang. As a key supporting event of the 2026 National Agricultural Products Production-Sales Conference (Southern Region), it focused on “connecting agriculture and commerce, building brands for export, and bridging China and the world,” linking the ASEAN and African markets to build a coordinated trade platform for government, enterprises, diplomats, experts, and industry players.

On September 18, the 2026 “Guizhou Premium Products Going Global · ASEAN Economic and Trade Cooperation Exchange” was held in Guiyang. As a key supporting event of the 2026 National Agricultural Products Production-Sales Conference (Southern Region), the exchange focused on “connecting agriculture and commerce, building brands for export, and bridging China and the world,” linking the ASEAN and African markets to build a coordinated trade platform bringing together government bodies, diplomatic envoys, industry experts, and enterprises, and pushing the high-quality agricultural specialties of Guizhou and Southwest China onto the world stage.

The conference brought together the minister counsellor of the Ethiopian Embassy in China, the Vietnamese commercial counsellor in China, the Myanmar economic counsellor in China, along with industry experts and representatives of Chinese and foreign enterprises. Guests took the floor in turn to offer advice on inland opening-up, brand building, country-specific cooperation, and cross-border logistics.

At the meeting, unveiling ceremonies were held for two major international platforms. The Guizhou Operation Center of the China–Ethiopia Coffee Experience Center landed in Guiyang, integrating display, tasting, trade, and investment promotion into one, and will serve as a demonstration vehicle for the two-way flow of agricultural products between China and Africa. The Chengdu Hi-Tech Operation Center of Ambassadors’ Parlor was officially unveiled, based in the Chengdu–Chongqing area and radiating to the four southwestern provinces and municipalities, aiming to build a commercial service hub connecting Southwest enterprises with the globe.

Liu Yuanyin, founder of Ambassadors’ Parlor, said that Guizhou’s mountainous ecological products enjoy outstanding advantages, that the ASEAN and African consumer markets hold huge potential, and that people-to-people diplomacy is a pragmatic bridge for enterprises going global. The platform will build a full-chain service to help quality goods from the Southwest leap from “out of the mountains” to “out to the sea.”

Wu Haoxue, a member of the expert committee of the China Brand Building Promotion Council, said that to take Guizhou products global, the shortfall in international branding must be addressed by pursuing standardized, clustered development and building the public brand “Guizhou Eco-Goodies” to raise the international premium of the products. The Ethiopian minister counsellor noted the strong complementarity between Ethiopian and Chinese agriculture, expressed hope to rely on the platform to establish a two-way China–Africa agricultural trade mechanism, promote Ethiopian coffee into Guizhou, and welcome Guizhou agricultural products into Africa. The Vietnamese commercial counsellor explained the RCEP opportunities, argued that Guizhou’s green farm produce fits ASEAN consumer demand, and looked forward to opening terminal channels such as supermarkets and cross-border e-commerce.

The Myanmar economic counsellor hoped to deepen agricultural trade and supply-chain cooperation along the China–Myanmar Economic Corridor and welcomed Guizhou enterprises to set up operations in Myanmar. The secretary-general of the Guizhou Provincial Logistics Industry Association explained that the hub effect of the New Western Land-Sea Corridor continues to be unleashed, breaking the logistics bottleneck of inland export and securing a supply-chain foundation for the normalized export of Guizhou goods.

At the end of the event, Liu Yuanyin systematically explained the global service system of Ambassadors’ Parlor. He said the platform uses people-to-people diplomacy as a bond to deliver six core services and build a service network of “nationwide outlets, global links, and two-way empowerment.” The next step will be to deepen the ASEAN and African markets, continue the “Guizhou Premium Products Going Global” series of activities, and help the distinctive industries of the Southwest integrate into the joint building of the “Belt and Road.”

Source: Tianyan News (Reporter: Guan Yun) | Editor: Guo Li

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