‘Green Yunpin · Taste Yunnan’ Nanjing City Market Officially Opens

From Oct 29 to Nov 1, the “Green Yunpin · Taste Yunnan” Nanjing city market, hosted by the Yunnan Provincial Department of Agriculture and Rural Affairs, was held at Aishang Tiandi, 100 Zhongshan Road, Xuanwu District, Nanjing. The event gathered over a hundred quality Yunnan products, showcasing rich Yunnan flavor and letting Nanjing residents immersively feel “a kind of life called Yunnan.”

On the afternoon of Oct 29, the market officially launched amid the lively Yunnan ethnic dance “Munao Zongge.” Resonant drums and uplifting melodies ignited the crowd’s enthusiasm.

To the cheerful ethnic tunes, representatives from Yundi Shanjian (Baoshan) Coffee Bean Co., Shiping Yanshang Yunlan Blueberry Cooperative, and Honghe Yungu Agricultural Development Co. took the stage in turn, promoting coffee, fruit and livestock products from south of the clouds around origin, industry, quality and brand, letting citizens truly feel the landscape stories and industrial vitality of green Yunpin.

Nanjing’s market holds huge consumption potential, and local channel merchants are a vital bridge connecting Yunpin with Nanjing consumers. At the event, the head of Nanjing Agricultural Products Logistics Center delivered a substantive “market-demand sharing session” for the Yunpin enterprises present. The head voiced cooperation intent on the spot, welcoming Yunnan highland specialty-agriculture enterprises to leverage the logistics center’s distribution advantage to bring more Yunpin into Nanjing homes. Yunpin enterprise reps listened attentively and asked eagerly, narrowing the distance between production and sales through exchange.

As the launch device was slowly pushed forward, relevant guests from Yunnan and Nanjing opened the market. Subsequently, guests toured the booths, learning in detail about the display and sales of Yunpin, laying the groundwork for the next step of production-sales cooperation.

The on-site sales zone drew strong crowds; 30 quality green-Yunpin enterprises brought over a hundred highland premium farm products together. Immortal flowers freeze the romance of the highland flower sea; Zhaotong apples win with honey-core, crisp sweetness; wild-mushroom soup packs let citizens recreate Yunnan’s fresh taste at home; Pu’er and Dianhong high-mountain ecological teas were in particularly short supply. Citizens browsed, sampled, inquired and ordered, taking “Yunnan flavor” home. One interviewed Nanjing resident said: “I used to only buy Yunnan specialties online; this market lets me taste before buying — convenient and reassuring.”

In the production-sales negotiation zone, enterprise heads and local channel merchants sat around to connect one by one. A Yunpin enterprise rep said: “This negotiation let us directly reach Nanjing’s core channels; the matching efficiency was high, and we’ve reached preliminary cooperation intent with several channel merchants — Yunpin’s entry into Nanjing now has a real foothold.”

To enrich the citizen experience, the market set up several distinctive interactive zones. The Baoshan small-grain coffee cupping zone opened for a limited time; citizens drawn by the aroma, guided by baristas, observed color, smelled fragrance and slurped to savor the unique flavor of Baoshan small-grain coffee. “The cup opens with clear fruit acidity and a clean sweet finish — I remembered the Yunnan taste at once!” a citizen who had just set down the cupping spoon praised repeatedly. The cupping experience not only let consumers know Yun coffee by the tongue, but also left Baoshan small-grain coffee’s rich aroma in Nanjing’s “everyday warmth.”

Citizens could also try Yunnan woodblock printing, take photos at the “Yunpin Little Elephant” check-in point, or join fun games to win tote bags, mugs and other peripheral gifts. From the next day, the evening breeze concert starts nightly at 6 pm, for a Yunnan-style romance in Nanjing’s autumn night.

From Oct 29 to Nov 1, hundreds of green-Yunpin products, authentic Yunnan flavors, rich ethnic customs and Yunpin Little Elephant merchandise await more consumers at Nanjing Aishang Tiandi — take Yunnan’s beauty home and start a quality life accompanied by “Green Yunpin.” (Yang Hao)