From Daily Buddy to Travel Essential: Luckin Coffee’s National Day Holiday Sales Top 100 Million Cups

At a Glance (China Coffee Network): On October 8, Luckin Coffee released its National Day holiday consumption data: from October 1 to 7, nationwide store sales exceeded 100 million cups. Coffee, tea drinks and more kept releasing consumption energy across travel, tourism, business districts, communities and cultural-tourism scenarios.

During this National Day holiday, demand for travel, returning home, city strolls and local leisure peaked together. Made-to-order drinks extended from the weekday commute pick-me-up to more relaxed holiday scenes—road-trip supplies, shopping-break refreshers and friend gatherings. Whether as the daily buddy with a “wake-up cup” before departure, a crisp iced drink between activities, or a casual order during a city walk, Luckin folded itself into consumers’ holiday lives with more diversified products and a more convenient buying experience.

Behind the over-100-million-cup holiday sales, Luckin kept expanding consumption scenarios and product boundaries. This year, around the brand proposition “Luckin is all you need” and a health-oriented strategy, it has kept enriching the classic matrix of coffee, tea drinks, light milk tea and iced milk, covering consumers’ varied needs from morning to night, from work to holiday, from a perk-up to quenching thirst. For consumers, Luckin is no longer just a weekday coffee—it can also be a holiday road-trip iced drink, a light-choice while shopping, or a made-to-order drink casually ordered at a friend gathering.

This year, multiple new and classic products kept driving consumption heat. The Butter Americano became a hit with its distinctive flavor and the “all-ice, no-water” innovation; fruit-coffee products like Orange C Americano and Kumquat Americano extended the popularity of Luckin’s sub-100-calorie series; the iced milk line, classic Thai milk tea and high-protein yogurt drinks further broadened Luckin’s options in non-coffee scenarios. As the boundaries between coffee, tea and other categories keep blurring, Luckin is meeting different people’s, times’ and scenes’ drink needs with more diverse, more classic, “tasty and healthy” supply.

Luckin’s more than 38,000 stores worldwide, with broad location coverage, also supported the holiday peak. In recent years Luckin has kept advancing its store-network layout, covering offices, business districts, communities, campuses, transport hubs, scenic areas and cultural-tourism streets, and lifted consumption efficiency through digital capabilities like the app, mini-program, self-pickup and delivery. Whether in a tier-one core business district or a station, scenic-area periphery or community life circle on the holiday route, consumers can find and order Luckin more easily.

From the weekday commute coffee to the holiday travel coffee, shopping drink and city-stroll supply, made-to-order beverages are entering Chinese consumers’ daily lives more naturally. Luckin’s over-100-million-cup National Day sales not only reflect the vitality of the holiday consumption market, but also show that “Luckin is all you need” is turning from a brand expression into consumers’ real choice across more scenarios.

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1. This article is compiled and edited by China Coffee Network (coffeeyo.com) and reprinted from Rizhao News Network.
2. Original: Rizhao News Network — Luckin Coffee National Day Holiday Sales Exceed 100 Million Cups
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