Tennis and Coffee Make a Fine Pair! As the Shanghai Rolex Masters Heats Up, an Espresso Between Sets?

At a Glance (China Coffee Network): The ATP 1000 Shanghai Rolex Masters runs hot from October 5 to 18—the only ATP 1000-level Masters outside traditional North America and Europe. Lavazza, the 130-plus-year-old Italian coffee brand, returns for its fourth consecutive year as the tournament’s official exclusive coffee sponsor.

The ATP 1000 Shanghai Rolex Masters runs hot from October 5 to 18—the only ATP 1000-level Masters outside traditional North America and Europe. Lavazza, the Italian coffee brand with more than 130 years of history, serves as the tournament’s official exclusive coffee sponsor for the fourth consecutive year.

In its fourth year of deep involvement, beyond a presence in the Masters carnival warm-up zone, Lavazza sets up four experience spaces during the main draw: the main-plaza store, the food-court store, the central-arena store and the Court A13 store. Spectators can enjoy Italian espresso between matches and taste the freshest flavors recommended by top players.

This year two brand-new HPP-series limited specials debut—the HPP Wuming Citrus Americano and the HPP Xiahei Grape Americano—balancing fresh fruit’s sweet-and-sour with coffee’s gentle bitterness. The low-calorie, light-formula drinks are highly suited to post-match and post-exercise hydration, and are sold both at the venue and at stores nationwide.

Jannik Sinner, one of today’s hottest top players, has been a brand ambassador since 2019 and also serves as the recommender for this HPP juice americano.

Throughout the tournament, multiple fan-interaction activities go live. Buying a designated combo earns the new tennis-themed limited merchandise; this time the classic tennis bag is lightened into a mini tennis-bag pendant for everyday wear, and on-site fans can also unlock a limited sports drawstring bag inspired by Sinner’s “little fox.”

On-site spectators who spend ¥80 or more in a single purchase can enter for a chance at the [Lavazza Masters Studio Signature Shot], generating an exclusive GIF to keep a one-of-a-kind match memory.

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