At a Glance (China Coffee Network): Baoshan Yunlu Coffee Industry Development Co., Ltd., founded in 2003 and headquartered in Baoshan, Yunnan, is an integrated agricultural developer centered on coffee cultivation, deep processing, sales and trade—whose Arabica beans rival Blue Mountain and which sells across 20+ Chinese cities and to Japan, Korea, Thailand and beyond.
Baoshan Yunlu Coffee Industry Development Co., Ltd. is an important enterprise in Yunnan’s coffee industry. Below is its specific introduction.
Basic information
Founded in April 2003 and headquartered in Longyang District, Baoshan, Yunnan, it is an integrated agricultural development enterprise centered on coffee cultivation, deep processing, sales and trade. In 2005 it registered the “Yunlu” trademark and developed eight series including instant and roasted coffee, covering more than 20 domestic cities and overseas markets such as Japan, Korea and Thailand. It has earned certifications including “Provincial Key Leading Enterprise in Agricultural Industrialization” and “National Agricultural Standard Demonstration Zone Project”; as of 2024 it had 4 insured employees, 3 trademarks, 7 patents and 10 administrative licenses. Its registered address is 14 Longyang Road, Longyang District, Baoshan, Yunnan.
Business model and scope
The company adopts a “company + base + farmers” model. Through contract farming with more than 4,000 households, it built plantations in the dry-hot valley climate zone of Lujiangba, producing Arabica beans comparable to Blue Mountain coffee, integrating coffee cultivation, deep processing, sales and trade, R&D, and eco-agriculture development. Its main business scope includes coffee cultivation, production, processing and sales; instant coffee and roasted coffee; and agricultural products.
Brand and products
It registered the “Yunlu” trademark in 2005 and has developed eight “Yunlu”-brand coffee series, including “3-in-1” instant coffee, pure instant coffee powder and roasted coffee beans.
Market layout
Its products have entered multiple Walmart stores in China and more than 20 cities including Guangzhou, Beijing and Shanghai, and are exported to Japan, Korea, Thailand, Singapore, Russia and Middle Eastern countries.
Enterprise honors
In 2007 it was recognized as a “Provincial Key Leading Enterprise in Agricultural Industrialization” and rated by the Yunnan Economic Commission and the Township Enterprise Bureau as a “Provincial Key Agricultural Product Processing Enterprise.” In 2008 it was designated by the national Standardization Committee as the sixth batch of the “National Agricultural Standard Demonstration Zone Project.”
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