At a Glance (China Coffee Network): Yunnan Yuegu Food Co., Ltd., founded in 2013 and rooted in Yunnan specialty foods since 2001, runs a full chain from its own plantations in Pu’er, Baoshan and Vietnam to R&D, production and sales—with its “Yuegu” Yunnan peaberry coffee among its flagship lines.
Below is an introduction to Yunnan Yuegu Food Co., Ltd.
Basic information
Founded on April 11, 2013, with legal representative Liu Liangjiang and a registered capital of RMB 1 million (paid-in RMB 1 million). The company is located at Room 201, Building 3, K Zone, Aosidi E-Commerce Industrial Park, Luoyang Subdistrict, Kunming Area of the China (Yunnan) Pilot Free Trade Zone. Its business scope includes the sale of pre-packaged food and daily necessities.
Development history
Its predecessor was the Lipin retail store, which began in 2001 selling Yunnan’s distinctive dried fruits, preserves, Yunnan peaberry coffee and Yunnan coconut powder. In April 2013, Yunnan Yuegu Food Co., Ltd. was formally founded, fully integrating the original products, channels, markets and customer resources.
Business scope
The company has successively developed the “Yuegu” Yunnan peaberry coffee series, the Xishuangbanna coconut-powder series and a snack-food series. It also operates the “Jiajiajia” specialty mall—an e-commerce platform focused on Yunnan and South-Asian specialties, selling food, beverages, local products and crafts.
Industrial layout
It has established exclusive high-quality coffee plantations in Pu’er, Baoshan and Vietnam, and founded Yunnan Yuegu Agricultural Development Co., Ltd., dedicated to coffee R&D and production. Its factory workshop covers 3,000 square meters, its warehouse more than 20,000 square meters, and its annual output reaches 5,000 tons—realizing a full industry chain integrating plantation, R&D, production and sales. Yuegu Coffee is the full-chain brand under Kunming Yuegu Food.
Market distribution
By January 2014, the company operated 20 physical stores across Yunnan and Guizhou and had more than 100 long-term distribution partners nationwide. Its products are sold far across China and to countries throughout Southeast Asia.
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