At a Glance (China Coffee Network): According to a November 1 report by The Paper, with the 9th China International Import Expo (CIIE) about to open, Xiayuyan—a company deeply rooted in Indonesia’s supply chain for over two decades—will make its fifth appearance at the expo, spotlighting two new Indonesian-origin coffee products: the Ijen Volcano TEMURUN single-origin Yellow Catuai natural-processed beans, and the “Butterfly Brand” (Hudie Pai) wild civet-roasted beans from the century-old Indonesian brand. On-site tastings are planned for November 7–9 at the National Exhibition and Convention Center.
The 9th China International Import Expo is about to open
CIIE “old friend” Xiayuyan returns again
Rooted in Qingpu, deepening its Indonesia supply chain for over two decades
This company will make its fifth trip to the CIIE this year
A sneak peek at the three flagship products
Two Indonesian-origin coffees
One 500g family-pack premium bird’s-nest strips
The coffee segment plans to launch two new Indonesian-origin products: one is the TEMURUN Ijen Volcano single-origin coffee bean from the Ijen Volcano region of East Java, using the Yellow Catuai variety, natural-processed and medium-roasted; the other is the “Butterfly Brand” (Hudie Pai) Bali wild civet coffee bean from the century-old Balinese Indonesian brand, made from naturally fermented beans and individually sealed in tin cans.
The bird’s-nest segment highlights a 500g family-pack premium bird’s-nest strips, using the original-nest pressing and dry-picking process, adhering to the standard of “no glue brushing, no fragment adhesion, one code per traceability,” aimed at everyday household wellness. Qi Xiayu, founder of the Xiayuyan brand, explained that the family pack is intended to make high-quality bird’s-nest nourishment genuinely accessible and integrate it into ordinary households’ daily wellness; in coffee, the company partners with the century-old Indonesian time-honored brand Butterfly Brand to debut the Ijen Volcano single-origin beans and wild civet coffee.
Coffee is a new track that Xiayuyan has grown on the CIIE platform in recent years. Previously, the company first introduced the scarce Indonesian wild civet coffee to test the waters, then gradually rolled out the century-old Butterfly Brand civet coffee, covering high-end coffee beans, drip bags and other categories. This year it shifts further from “scarce novelty tasting” to “origin expression”: on one side the classic century-old Bali civet coffee, on the other the Ijen Volcano single-origin specialty beans, making the Indonesian coffee matrix more complete and further opening the channel for everyday light-luxury flavor consumption.
Xiayuyan has cultivated Indonesia’s origin supply chain for over two decades, centered on traceable golden swiftlet nests, building a full range of bird’s-nest derivative products such as fresh-stewed bird’s-nest and bird’s-nest congee; in Indonesia it owns more than 80 certified ecological swiftlet houses and 3 traceable bird’s-nest processing factories, controlling the entire process from its own swiftlet houses to the consumer’s table.
“Having attended the CIIE five times, what we value most is its spillover effect, which enables the efficient conversion of exhibits into commodities,” said Qi Xiayu. Relying on this national-level open platform, the company connects global merchant resources and brings high-quality Indonesian local products into the Chinese market; as a “Belt and Road” representative enterprise rooted in Indonesia and based in Shanghai, it also hopes to boost two-way trade connectivity under the dual-circulation pattern, bringing quality global products “in” and letting the vitality of the Chinese market “go out.”
Reporter: Huai Yiqian
Photography: Huai Yiqian
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