Trendy news client. Recently, Haining has shifted its focus to the service industry. The recently held conference on the expansion, improvement, and high-quality development of the city's service industry proposed to promote the improvement of the quality of life services and better meet the needs of the people. How to specifically mention it? The answer can start with a cup of coffee.
For young people on the road of struggle, a cup of coffee is not only a necessity for efficient work, but also a small blessing within reach in the busy pace. Zhejiang Huatian Cui Technology Co., Ltd., located in Yuanhua Town, is a new retail enterprise established last year. Walking into the production workshop of the enterprise, cans of freeze-dried coffee are lined up from the conveyor belt, occasionally colliding with crisp sounds. We are on the track of healthy coffee, for example, this product in front of us can be stored at room temperature for two years through freeze-drying technology, and almost restores the ground taste after being opened, "said Deng Yajun, the person in charge. In just over a month, the company's planned eight production lines in Haining will be fully put into operation, with a daily production capacity of one million cups after full production.
Targeting young urban consumers with strong purchasing power, Huatian Cui's online sales exceeded 100 million cups last year, with sales exceeding 300 million yuan. From Yunnan to Haining, our deepest feeling is that we are closer to the market and respond faster. "In Deng Yajun's view, Haining is the golden anchor point for Huatian Cui to expand its retail services in the Yangtze River Delta. Our brand users are concentrated in first and second tier cities in the Yangtze River Delta. In the past, when shipping from Yunnan, consumers in Jiangsu, Zhejiang, and Shanghai had to wait for three to four days. Now, when shipping from Haining, we can ship today and arrive tomorrow
Adhering to the trend of trend, youthfulness, and experiential consumption, from more than 10 years ago when Haining Yintai opened its first Starbucks, to now when more than 70 coffee shops have gathered in the main urban area, to the opening of village cafes in rice fields and ancient towns, and even a group of coffee industry chain enterprises such as Huatian Cui and Pulanzhe have landed in Haining, Haining's "coffee map" continues to expand, which is a direct footnote to the upgrading of consumer demand.
However, upgrading the quality of the lifestyle service industry goes far beyond just a cup of coffee, and cannot be simply attributed to "eating, drinking, and having fun". The revitalization of consumption, transformation of commerce and trade, and improvement of people's livelihoods are intertwined and parallel, from "whether there is" to "whether it is good or not", which is a more complete answer for Haining.
Consumer renewal, new in the scene. At present, Haining is focusing on building a characteristic consumption city in the Yangtze River Delta, with new types of consumption such as first-time economy, self enjoyment consumption, and sports economy growing second and third. This summer, the outdoor display of the Hongxiang H97 is the most lively. The outdoor area is hard to find, and diners roll grilled skewers. A three-point ball on the screen can bring cheers from the entire audience. In conjunction with the popular events of "Zhejiang BA", major scenic spots and night markets in our city actively offer exclusive discounts on dining and accommodation. This not only converts the huge traffic on the field into tangible consumption growth, but also continuously enhances the city's fireworks and youthful vitality through interaction.
The transformation of commerce is shifting towards technology. In Leather City, a customer stood in front of the AI fitting mirror and waved her hand lightly. She instantly put on a black leather jacket, followed by precise movements such as turning sideways and carrying her bag. In just one hour, she tried on dozens of leather clothes. The leather clothing is thick and heavy, and frequent wearing and taking off is time-consuming and laborious. The AI fitting mirror has increased the efficiency of fitting several times, resulting in a significant increase in transaction rate. ”Mr. Wang, the shop owner, said. The changes brought about by technology are significant: in the first seven months of 2026, the passenger flow of leather cities reached 1.51 million and the transaction volume was 15 billion yuan, an increase of 25% and 27.8% year-on-year, respectively.
Beyond consumption, we also see the warmth of people's livelihoods. At the Xinfeng Community Home based Elderly Care Service and Care Center in Maqiao Street, 70 year old Aunt Zhu Jinying smiled and said, "As I age, I feel as happy as going to kindergarten." Now, 10 standardized senior canteens and 50 flexible meal assistance services have been woven into a meal assistance network in the city, and the "e-Health" platform has provided more than 80000 door-to-door services such as health visits, rehabilitation nursing, and home beds. From a hot meal to home care, Haining cleverly combines public welfare with the market, and the problem of elderly care is being gently caught by this city.
Looking towards the future, this service upgrade about a better life is still accelerating. From the industrial chain layout of a cup of coffee to the cross-border linkage of a sports event; From the innovation of digital intelligence in the professional market to the warm protection of "one old and one small", Haining is taking the needs of the people as the driving force, extending high-quality, diversified, and convenient service tentacles to every corner of the city.
(Reporter Yu Siyuan and Yang Lichao from Tide Client) "Please indicate the source when reprinting"