The ‘Golden Hotline’ Lincang Coffee is moving towards refinement and scale, with a comprehensive output value target of 50 billion yuan by 2035

On September 3rd, Feng Weiqing, a member of the Party Group and Deputy Mayor of Lincang Municipal People's Government, led a team to participate in the live broadcast program "Golden Hotline" on Yunnan Radio and Television Station. The reporter learned from the program that the coffee planting area in Lincang currently ranks second in the province. In response to the low proportion of premium coffee and insufficient industrial value-added capacity, Lincang City is continuously making efforts in breeding high-quality varieties, technological support, main cultivation, deep processing, and the integration of coffee culture and tourism. The plan is to develop the coffee industry base to 1 million acres, with a production capacity of 150000 tons and a comprehensive output value of 50 billion yuan by 2035.

Lincang has excellent resource conditions for developing boutique coffee. In recent years, Lincang Coffee has achieved good results multiple times in green bean competitions, and this year's award-winning coffee has reached the level of "President Beans". However, from the perspective of the overall development of the industry, how to turn a small number of high-quality products into more excellent ones, and further transform the quality advantages into industrial benefits and coffee farmers' income, is still a problem that Lincang Coffee needs to solve.

In response to the shortcomings in industrial development, Lincang has issued the "Lincang Coffee Industry High Quality Development Work Plan (2025-2035)" and supporting policy measures, further clarifying the goals and paths of industrial development. Among them, variety updates are placed in an important position. In 2026, Lincang will deepen cooperation with research institutes and introduce high-quality seed sources such as De Re series, Yun Ka series, and Gui Xia. Currently, the city has established 9 coffee breeding bases and bred over 20 million high-quality seedlings. At the same time, 25 new coffee germplasm resources were collected and introduced, and four regional experimental sites for new coffee varieties were established in Linxiang, Yongde, Zhenkang, and Cangyuan to reserve germplasm for subsequent variety updates.

To transform high-quality seeds into good coffee, it is necessary to keep up with the planting techniques. Lincang has established a two-level coffee industry technology service team at the city and county (district) levels, attracting local talents such as technical backbone of enterprises and large-scale growers. Currently, the technology service team has reached more than 170 people, and regularly carries out training on planting management, green prevention and control of pests and diseases, and grading of fresh fruit picking. Since 2026, more than 16000 coffee farmers have been trained cumulatively. Around the processing and consumption end, we also rely on training resources such as cooperation between the East and the West, human resources and social security, and technology to carry out professional skills training in processing, quality control, baking, brewing, etc. We plan to cultivate more than 60 certification professionals within this year.

The industrial chain is also extending towards the processing and market ends. While providing landing services for introduced companies such as Kudi and Hari, Lincang is also increasing efforts to cultivate local coffee enterprises. At present, there are a total of 51 coffee enterprises in the city, with 1 newly added coffee enterprise above designated size. 36 initial processing production lines and 11 deep processing production lines have been built, and the annual processing capacity of coffee fresh fruits has reached 200000 tons, further enhancing the processing supporting capacity.

Around the integration of the primary, secondary, and tertiary industries, Lincang also relies on ecological resources and multi-ethnic cultural advantages to coordinate the layout of coffee and tourism sites, create coffee themed tourism routes, cultivate coffee research and learning, industry competitions, and origin experiences, and explore the "manor+cooperative+village collective+coffee farmers" benefit linkage model, allowing coffee farmers to share the benefits of industrial integration development through base work, sales of agricultural products, and other means.

According to the plan, Lincang will continue to promote the quality and upgrading of the coffee industry in areas such as green and healthy seedling breeding, large-scale standardization base construction, cultivation of business entities, brand building, technological innovation, and improvement of interest linkage mechanisms. Among them, a five in one brand matrix of "regional brand+enterprise brand+estate brand+event brand+product brand" will be constructed, and the old coffee gardens will be transformed in an orderly manner through high-level grafting and planting, felling and updating, etc., to promote the use of high-quality seeds in new planting bases, accelerate the resolution of problems such as variety degradation and mixed planting, and further release the industrial value of the Lincang coffee golden planting belt.

Editor: Li Xiang (Source: Yunnan Net)

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