What is the caffeine content in the cup of coffee you are drinking?
Nowadays, coffee has moved from niche markets to mainstream households. The 2026 China Urban Coffee Development Report shows that by 2025, the scale of China's coffee industry will reach 354.9 billion yuan, with an average annual per capita consumption of 28.57 cups of coffee. According to AVC data, in the first half of 2026, the retail sales of coffee machines increased by 6% year-on-year online and 65% year-on-year offline, becoming a dark horse in the small home appliance market. Behind the continuous expansion of the market is the continuous improvement of consumers' demand for coffee quality and personalization.
Coffee is delicious and helps to refresh the mind, but there is a question that always troubles many coffee enthusiasts: how much caffeine do you consume after drinking a cup? I want to drink two more cups, but I'm worried that excessive caffeine will affect my sleep at night. The common pain point for many users is that they want to drink but are afraid of overeating.
The R&D team of Midea Coffee Machine accurately identified this user pain point and launched the world's first coffee adjustable fully automatic coffee machine, Midea Coffee Maker E65, on August 10th. This new product utilizes the world's first and exclusive caffeine intelligent extraction technology to solve consumers' caffeine anxiety of "wanting to drink but not daring to drink". While ensuring that the coffee flavor is intact, it can also unlock a new coffee drinking experience with three flavors per bean.
From 'dare not drink' to 'drink if you want', Midea releases the world's first coffee machine with adjustable coffee grounds
The research and development team of Midea Coffee Machine found that many coffee enthusiasts drink a few cups of coffee a day: drinking high proof coffee in the morning to quickly refresh themselves; Feeling drowsy during afternoon meetings and hesitant to drink coffee while working overtime at night. Therefore, light coffee has become an ideal choice for drinking coffee in the afternoon and evening. However, in order to obtain light coffee, there are currently two mainstream processing technologies in the industry: one is through chemical solvent treatment, but there may be food safety hazards; Secondly, the Swiss water treatment method is adopted, but the process is cumbersome and the cost is high; And both can easily lead to severe loss of coffee flavor.
Midea's fully automatic coffee machine E65 breaks through the traditional coffee bean pre extraction processing concept and is the world's first caffeine intelligent extraction technology. Through the caffeine release kinetics algorithm, the caffeine content is intelligently controlled during the extraction process. The light factor mode inhibits caffeine release, while the high factor mode enhances caffeine dissolution, maximizing the retention of the golden flavor of coffee.
The Midea Etiquette E65 offers three modes to choose from: light, standard, and high, providing users with a brand new drinking experience of one bean and three drinks, unlocking the hidden flavors of coffee. Among them, the high calorie mode has a richer taste, amplifies the mellow tone, stimulates the deep roasted caramel aroma, increases the caffeine content by 18%, equivalent to a bottle of functional beverage, suitable for quick morning commuting to refresh the mind; Standard mode, presenting the balance of the original recipe of the roaster, and being able to make the same style as professional coffee shops at home; The light mode has a fresher and sweeter taste, enhancing the lively tone and blooming light roasted floral and fruity notes. The caffeine content is reduced by 30%, equivalent to a bottle of cola, making it a burden free drink for coffee lovers at night.
9-inch sliding control coffee mini magic screen, one screen intelligent control coffee experience "zero threshold"
Not only the innovation of adjustable coffee, but also the intelligent and convenient operation experience brought by Midea's fully automatic coffee machine E65. This new product is equipped with a 9-inch sliding control point coffee small magic screen, one screen intelligent control, convenient operation with "zero" learning cost, saving time and worry. Users can freely adjust parameters such as coffee content, concentration, and liquid volume through the screen, and unlock over 18 professional beverage formulas (such as American, latte, cappuccino, etc.) with just one click to accurately meet personalized tastes.
At the same time, E65 also supports APP intelligent interconnection function, mobile remote reservation, pre booked time, and fresh coffee can be enjoyed when you wake up for breakfast. In addition, it also has a built-in voice manager that synchronizes the coffee making progress in real time. When there is a shortage of water or beans or when cleaning and maintenance are needed, it will actively provide voice prompts, making it convenient and worry free for users to use throughout the process, even without reading the manual. In terms of cleaning, the E65 is equipped with Midea's first patented anti residue fresh extraction technology. Its self-developed negative pressure technology ensures that there is almost no residual coffee liquid in the internal pipeline. The cups of coffee are freshly ground and have a rich and mellow taste, saving the trouble of cleaning the machine every day.
In addition to the E65, Midea's fully automatic coffee machine series has also launched the E15 model, which is equipped with the world's first caffeine intelligent extraction technology and offers two coffee adjustment modes: light and standard. It is equipped with real-time voice butler, diverse beverage menu, and patented anti residue fresh extraction technology, making it more suitable for users who like lightweight needs. A series of two models to meet the differentiated choices of users with different needs.
More than 120 million yuan in hard core R&D investment, Midea leads the development of the first national standard for Chinese household coffee machines
Since laying out coffee machines in 2019, Midea has invested over 120 million yuan in coffee machine technology research and development. It has established research and development centers in China, the United States, and Europe, and has newly built independent high-end production lines for fully automatic coffee machines. It is also the only domestic manufacturer in the industry to achieve 100% self-made core components and 100% digital inspection of all component processing links.
In terms of product innovation iteration, from the launch of Midea's first self-developed and self-produced fully automatic coffee machine A01 in 2024, to the introduction of the fully automatic coffee machine X30's innovative 60 second cold extraction technology in 2025, ushering in the era of cup fresh extraction, to the world's first coffee adjustable fully automatic coffee machine E65, Midea has always adhered to the core strategy of "technological leadership", continuously promoted product iteration and upgrading, committed to bringing users a new coffee drinking experience, and leading the industry's innovative development.
In addition to leading innovative technology, Midea coffee machines also dominate the formulation of national standards. On May 1st of this year, the national standard GB/T 46503-2025 "Household and Similar Use Coffee Machines", led by Midea and jointly developed by the China Household Electrical Appliances Research Institute and more than 30 enterprises in the industry, was officially implemented. As the first domestic coffee machine product standard in China, it not only fills the gap in industry standards, but also promotes a new stage of standardization and normalization development in the Chinese coffee machine industry.
The release of Midea's fully automatic coffee machine E65 is not only a product iteration, but also a category level innovation that disrupts the industry. With the world's first and exclusive caffeine intelligent extraction technology, we have ended the technical bottleneck of the industry's "pre de processing of coffee beans to obtain light coffee". With a customized and exclusive solution that is adjustable and controllable for coffee, we have solved users' caffeine anxiety of "wanting to drink but not daring to drink", fully satisfying users' "high efficiency in the morning and peace of mind in the afternoon" coffee drinking freedom at all times. From "a cup of high-quality and delicious coffee" to "a cup of coffee defined by you", Midea's colorists redefine fully automatic coffee machines. This not only defines a new standard for coffee machines, but also leads the industry into a "coffee adjustable new era" where users can independently control their health.
On the evening of August 10th at 8pm, Midea's world's first "coffee adjustable" fully automatic coffee machine, the Coffee Adjuster E65, will officially launch its stunning debut!
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[Editor in charge: Shao Bingqi]