On the banks of the Nu River and at the foot of Gaoligong Mountain
There is a village soaked in the aroma of coffee——
Xinzhai Village, Lujiang Town, Longyang District, Baoshan City
Known as the 'Number One Coffee Village in China'
The coffee trees covering the mountains not only nurture flavors
It tells the story of a bean
The story of transformation from 'forgotten' to 'sought after'
Photo by Wang Yi, journalist from Xinzhai Village, known as the "Number One Coffee Village in China" in the morning light
Good terroir, do not disappoint
Xinzhai Village is located in
The "Golden Latitude Belt for World Coffee Planting" at 25 degrees north latitude
Annual average temperature 21.3 ℃
Adequate sunshine and moderate rainfall
It is an 'ideal country' gifted by nature for the growth of coffee
The coffee here wasn't always glamorous from the beginning
Photo by Li Jianguo and Yang Yanpeng in a contiguous coffee field
At that time, I had to pay one yuan for picking one pound of fresh fruit
Wang Jiawei, former Party Secretary of Xinzhai Village
Standing in the coffee forest, recalling
The price of coffee beans has been falling all the way
Villagers feel disheartened and disheartened
Someone swung an axe
I even want to chop down the tree as firewood to burn
Fortunately, even in dire circumstances, new sprouts can grow
Coffee farmers are busy picking red coffee fruits. Photo by journalist Wang Yi
Faced with difficulties, the villagers did not accept their fate
But instead began a 'self revolution' around coffee——
Practice the concepts of "green development" and "high-quality development"
Promote high-quality varieties such as Tiepi Card, Bourbon, Yunka No.1, etc
Utilizing three-dimensional ecological planting of coffee and integrated water and fertilizer support
Technological agricultural equipment investment, smart agriculture monitoring and other means
Take care of every coffee tree like a child
Ensure that every coffee bean is of high quality
Beans are gradually gaining a sense of sophistication
A 13600 acre coffee base has been built in the village
Annual production of over 4000 tons of coffee beans
Standing on the mountaintop, looking down
Red fruits covering the mountains and fields
Like stars scattered all over the ground
The coffee fruit just picked by the coffee farmer, photographed by Gao Wu Shuang
Coffee, you can still play like this
A coffee plantation halfway up the mountain
Every day is crowded with tourists
Six boutique coffee estates have been built in the village
10 specialty coffee shops
The coffee plantation under the banyan tree, provided by the Propaganda Department of Baoshan Municipal Committee
Tourists are here, not just for a drink——
They crawled into the coffee forest
See how red fruits hang on the branches
Sitting on the terrace
Make a pot with your own hands to taste the distant mountains and forests
Even guarding the baking machine
Wait for a furnace of your own beans to crack and make a sound
Coffee Tree Adoption Picture
What's even more exciting is
The "coffee tree adoption" model——
Adopt a coffee tree of your own
Waiting for the harvest season
The flavor sent from the distant mountains
Especially affectionate
Photo by Yang Yanpeng and Li Jianguo, reporters from Xinzhai Village
In the study class, the children kept chattering and asking non-stop questions
Coffee dyed cloth and coffee made soap at the cultural and creative market
Filled to the brim
Coffee+travel "is like a magnet
Attracting over 200000 visitors annually to experience
Former origin of raw materials
Jumping to become a national 3A level tourist attraction
Photo by Yang Yanpeng and Li Jianguo, reporters from Coffee House
On good days, the fragrance grows stronger and stronger
Now walking into Xinzhai Village again
The air floats with the elegant fragrance of coffee flowers
It's the warm roasted aroma of baked beans
It is also the hope of rural revitalization thriving
Coffee beans are the golden beans of our village
Wang Jiawei smiled and said
The output value of coffee agriculture alone in Xinzhai Village is 250 million yuan
The per capita income of villagers exceeds 40000 yuan
15 times more than 10 years ago
From an unknown source of raw materials
Emerging Forces on the Fine Coffee Landscape
Xinzhai Village has proven through practice
Traditional agriculture only needs to find the right direction and continue to cultivate deeply
Can write a compelling story of industrial upgrading
Baoshan Small Grain Coffee Information Picture
General Secretary Xi Jinping once said during his inspection visit to Yunnan
Yunnan coffee still represents China
This encouragement
Promoting the development of Yunnan's coffee industry
Stronger confidence and more stable steps
According to statistics, Yunnan coffee in 2025
The planting area reaches 1.495 million mu and the yield is 170000 tons
Coffee planting area, yield, and agricultural output value in the province
All ranked first in the country
For the villagers of Xinzhai Village, however
Expansion of the World Coffee Map
It's not a big deal from afar
But it's a good day at our doorstep
early morning
The gurgling on the stove is not just coffee
It's also the beginning of a day's journey
The villagers are using steaming cups of coffee
For this grand map
Add the warmest and most down-to-earth Chinese red
Source: People's Daily, Yunnan Daily
Coordination: Pu Meiling
Planning: Cao Lu, Wu Jun, Ji Xianghu, Zhang Cheng, Bao Tao, Mu Xu
Editor: Guo Jianli, Zhang Xiaohui
Video: Xia Xintong, Chen Simong
Design: Pan Siying