(Source: Shangguan News)
This weekend, the first Senlan International Red Wine and Coffee Festival was held in Pudong. The event will last for three days, with the core theme of "Searching for World Red Wine, to Pudong Senlan", creating a new format of "day coffee and night wine", bringing a cross-cultural and cross format immersive consumption experience to the northern business district of Pudong. In addition, the award-winning wines from the 2026 Shanghai International Wine Tasting Competition will also be showcased at the Red Wine and Coffee Festival, allowing citizens to taste the award-winning wines on-site and experience them up close.
This Senlan International Red Wine and Coffee Festival is an important layout for promoting consumption upgrading and creating a deep integration model of culture, commerce, sports and exhibition in the northern part of Pudong. The event relies on the advantages of Waigaoqiao's trade facilitation, supply chain services, ecological space, and commercial carriers. Over 800 high-quality wines from more than 20 countries around the world are gathered at the event site, with more than 90 red wine booths covering major core regions such as Europe, America, Oceania, and Asia. In addition to traditional wine producing regions, this year's Senlan Red Wine and Coffee Festival also specially gathers premium wines from characteristic Eastern European regions such as Moldova, Georgia, and North Macedonia – including the world's largest wine cellar, Milesti Mitz Winery, the Georgian Royal Castle Winery Mukuburg, and the North Macedonian Presidential Palace's exclusive Davina Winery, leading citizens and tourists to experience the unique local charm of Eastern Europe in one stop.
Bellini Cipriani, an Italian young estate owner Tommaso Bianchi, told reporters: "Bellini was born in Venice and carries Italy's romantic traditions about life, food, and socializing. The Senlan International Red Wine and Coffee Festival shows us the passion of young people in Shanghai for quality living and international culture. This time, we teamed up with Guanshu Coffee to launch a limited edition coffee Bellini special drink, hoping to bring the purest Italian elegance to Senlan. ”
More than 40 boutique coffees, over 40 global cuisine, over 30 cultural and creative handicrafts, and 15 outdoor lifestyle brands gathered on site to jointly build a one-stop global taste feast of "one country, one flavor". Premium coffees such as vinegar coffee and tree watching coffee, energy foods such as BEEF HOUSE and jazz burgers, desserts and tea snacks such as Echo and Yashan Chunxiao all make their debut; Trendy cultural and creative brands such as White Bear Department Store and HUB Connect outdoor lifestyle collection also make joint appearances, presenting a diverse aesthetic experience of life together.
The reporter learned that the "Forest and Orchid Borderless Living City" located in Gaoxing Town is not only an important example of the integration of industry and city in Shanghai Free Trade Zone, but also a "park city area" that integrates ecology, commerce, sports, culture, and international lifestyle. There are about 250000 square meters of cross-border shopping clusters, about 400000 square meters of free trade enterprise headquarters, as well as about 1 million square meters of international ecological residential areas and about 3.87 square kilometers of vibrant waterfront green spaces here; It not only carries the open vitality of international cities, but also preserves the most comfortable distance between people and nature.
Based on the ecological advantages of the Senlan waterfront green space, this event will organically integrate cultural and artistic performances with outdoor leisure. Outside the exhibition area, multiple outdoor lifestyle brands have expanded their experience areas, launching a variety of formats such as camping and leisure, water kayaking, and fluorescent pickle balls, allowing citizens to immerse themselves in nature and easily unlock a comfortable weekend.
Original title: "The advantages of bonded zones benefit the people, and this weekend the first Senlan International Red Wine and Coffee Festival kicks off with excitement"
Column Editor in Chief: Mao Guanjun
Source: Author: Du Chenwei from Liberation Daily