On June 14th, China National Radio Kunming reported that a cup of premium coffee from Menglian, a Yunnan lily that breaks through foreign technological monopolies, a salmon swimming in a cold spring on the plateau, and a Yunnan wild mushroom entering the international market… At the 10th China South Asia Expo and the 30th China Kunming Import and Export Commodity Fair, a new picture of high-quality development of Yunnan plateau characteristic agriculture is slowly unfolding.
The 12th Modern Agriculture Pavilion of this year's South China International Fair is themed "Green Agriculture, World Sharing", gathering 269 high-quality exhibitors covering multiple industries such as grain, tea, flowers, fruits, vegetables, medicine, animal husbandry, and fisheries; The 13th Coffee Industry Pavilion brings together more than 160 enterprises from 8 countries and 15 provinces (regions, municipalities) in China to showcase the vigorous vitality of Yunnan's agricultural opening-up and development.
Interaction between exhibitors and citizens in the Agricultural Museum (Photo by Wei Wenqing, reporter from China National Radio)
The Open Story in a Cup of Coffee
Entering the coffee industry caf é, the rich aroma of coffee fills the air. As a core coffee producing area in China, Yunnan coffee has become one of the most popular protagonists in the exhibition hall. Here, we gather premium coffee beans from the seven core coffee producing areas in Yunnan, presenting a complete picture of the development of the entire coffee industry chain from planting, processing to finished products. Citizens and tourists can enjoy a one-stop selection of premium original coffee and creative specialty coffee, immersing themselves in unlocking the unique rich flavor and versatile taste of Yunnan small grain coffee. It is an exclusive exhibition area that coffee enthusiasts cannot miss.
The exhibition area from Menglian Dai, Lahu, and Va Autonomous County in Pu'er City is particularly eye-catching. It was designed by the designer of the Mangmang Village Digital Nomad Community after a deep understanding of Menglian. The exhibition area is themed around "Coffee Forest" and incorporates ecological planting concepts into the exhibition design. Presenting a three-dimensional symbiosis between coffee and forests, mutual assistance among multiple ethnic groups, and a sustainable closed-loop from seeds to soil.
Exhibitors at the Menglian booth are brewing coffee for citizens (photo by Wei Wenqing, a reporter from China National Radio)
We have brought 8 premium coffee estates in Menglian, as well as this year's new season's premium coffee beans, including Guixia, Pakamara, Sachim and other varieties, "said Li Meiying, director of the Menglian County Tea and Characteristic Biotechnology Industry Development Center. In her opinion, the South China International Fair is an important open window for Yunnan to face South Asia and Southeast Asia. We hope to showcase the best products of Menglian and let more people know and understand Menglian Coffee
It is reported that Menglian, located at the southwestern end of Colorful Yunnan, is known for its lush green mountains, flowing clear waters, and fragrant coffee. It enjoys the dual reputation of being the "Hometown of Chinese Avocados" and the "First County of Chinese Premium Coffee". As one of the core coffee producing areas in Yunnan, Menglian has continuously promoted the development of boutique coffee in recent years. It not only brings premium coffee products, but also showcases specialty products such as avocado biscuits and avocado flower cakes, demonstrating the integrated development achievements of "coffee+specialty agriculture".
The floral decoration in the coffee shop (photo by Wei Wenqing, a reporter from China National Radio)
The theme of this year's Coffee Industry Pavilion is "Ten Years of Southern Expo Brand Building, One Cup of Coffee Connecting the World", comprehensively showcasing the industrial chain from planting, processing to consumption. Major production areas such as Baoshan, Pu'er, Dehong, Lincang, and Xishuangbanna in Yunnan have made concentrated appearances, while attracting companies from Kenya, Ethiopia, Uganda, and other countries to participate in the exhibition, jointly building an international coffee exchange platform.
Technology empowers new quality productivity in agriculture
Entering the 12th Modern Agriculture Museum, the fragrance of flowers fills the face. A giant lily art installation composed of 50000 Yunnan fresh cut flowers is particularly eye-catching. Lily symbolizes harmony and beauty, and also represents the achievements of the continuous high-end development of Yunnan's flower industry, "said Li Chenyun, the Operations and Management Department of Yunnan Agricultural Development Group. This year, the group participated in the exhibition with the theme of" co creation with nature ", showcasing six major industrial achievements including" glue, grain, sugar, tea, coffee, and flowers ".
Flower decorations inside the exhibition hall (photo by Wei Wenqing, a reporter from China National Radio)
On the exhibition stand, lily bulbs attracted many buyers to stop by. The lily bulbs that used to rely on imports for a long time have now achieved a key technological breakthrough. Li Chenyun introduced that the group has gradually broken through foreign technological monopolies through independent research and development, and achieved domestic breeding of lily bulbs.
In addition to the floral industry, a series of agricultural technological achievements are also attracting attention: high-performance tobacco film adhesive applied in the field of aviation tires, fully biodegradable plastic film made from sugarcane bagasse and straw, and experimental field data platform monitored in real-time through digital systems… These achievements have become vivid footnotes to the transformation of Yunnan's agriculture towards technological and green development.
Lily seeds in a petri dish (photo by Wei Wenqing, a reporter from China National Radio)
It is reported that the 12th Modern Agriculture Museum will showcase the development achievements of Yunnan's "1+10+3+N" key characteristic industries. The exhibition hall is home to a collection of excellent items, with nearly a hundred high-quality green cloud products showcasing a wide range of categories and dazzling array. From high-quality grain and oil, high-quality tea from high mountains, seasonal fruits and vegetables, rare wild mushrooms, to authentic Chinese medicinal materials, ecological animal husbandry and dairy industry, natural rubber and other characteristic products, it fully demonstrates Yunnan's unique advantages in agricultural resources and the vitality of green agriculture development. Not only are there high-quality products from the mountains and fields, but the exhibition hall also showcases the new charm of smart agriculture, vividly interpreting the new face of Yunnan's traditional agriculture transforming and upgrading to modern, intelligent, and technological agriculture.
I hope that through the South China International Fair, more people can understand the characteristic agriculture of Yunnan Plateau and the development achievements of Yunnan agriculture from planting to industry, "said Li Chenyun.
Even on the plateau, salmon can swim out
This year, the Modern Agriculture Pavilion at the South China International Fair also features a new face for the first time – the "Cloud Fisheries and Aquatic Products" exhibition area. As the first professional fishery exhibition area established in the Modern Agriculture Museum, "Cloud Fishery" showcases specialty products such as sturgeon caviar, plateau salmon, astaxanthin, and indigenous fish, becoming a popular area for many visitors to check in and experience. Among them, the quality of caviar meets international high-end standards and is exported to European and American markets, making it a benchmark for Yunnan cold water fish's high-end and international development.
Exhibitors frying and grilling salmon at the exhibition site (photo by Wei Wenqing, reporter from China National Radio)
Many people don't know that high-quality salmon can also be raised on the Yunnan Plateau, "said Peng Wentao, Chairman of Yunnan Binkun Zhongzhi Agricultural Technology Development Co., Ltd. Relying on high-altitude cold spring resources, Yunnan has become an important cold water fish farming base in China. Peng Wentao introduced that salmon is a typical cold water fish with high requirements for water quality and temperature, and Yunnan's abundant cold spring resources provide natural advantages for industrial development.
Data shows that the current supply of salmon species in Yunnan accounts for about 30% of the national total. With the upgrading of consumption, people's demand for high-quality animal protein continues to grow, and the high-altitude cold water fish industry is becoming a new growth point for Yunnan's high-altitude characteristic agriculture.
I hope that through the South China International Fair, more people can know that salmon can also swim on the plateau, and Yunnan cold water fish can enter a broader market, "said Peng Wentao.
A wild mushroom connects the international market
In addition to coffee, flowers, and fisheries, another characteristic agricultural business card of Yunnan – the wild mushroom industry – also received much attention at this year's South China International Fair. As the "Kingdom of Wild Fungi in the World", Yunnan has the richest wild edible mushroom resources in the country. In recent years, with the upgrading of consumption and the continuous improvement of the industrial chain, wild mushrooms are accelerating their transformation from seasonal agricultural products to standardized and branded industries. At this year's South China International Fair, the under construction Fungi International Wild Fungi Trading Center made its debut and became one of the highly anticipated new projects.
We hope to create not only a trading market, but also an industrial complex that integrates trading, display, cultural and creative industries, live streaming, e-commerce, and standard setting, "said Bao Tian, the person in charge of the Mushroom International Wild Mushroom Trading Center. The project is planned to be put into trial operation in July this year, with the wild mushroom industry as the core, to build a full industry chain platform covering fresh goods trading, product display, brand operation, e-commerce live streaming, and supply chain services. We hope that tourists, buyers, and international merchants who come to Yunnan can learn about Yunnan's characteristic industries and purchase high-quality products here in one stop, achieving the goal of 'taking Yunnan away', "said Bao Tian.
She hopes to use the South China International Fair as an open platform to further expand overseas market resources, strengthen cooperation with South and Southeast Asian countries in agricultural product trade, cold chain logistics, and deep processing, and bring more "cloud bacteria" to the world's dining table.
Wild Mushroom Trading Center Exhibition Stand (Photo by Wei Wenqing, a reporter from China National Radio)
From premium coffee to plateau flowers, from ecological fisheries to wild mushroom industry, from green granaries to modern agricultural technology, the South China International Fair is becoming an important bridge for Yunnan's agriculture to connect domestic and international markets.
During the exhibition, intensive activities such as procurement negotiations, brand promotion, and production sales coordination were carried out. More and more "green cloud products" are entering the world through the open window of the South China International Fair, allowing the world to see the vigorous vitality of high-quality development of Yunnan South Plateau characteristic agriculture through a cup of coffee, a bouquet of flowers, a salmon, and a wild mushroom.