The 22nd China (Shenzhen) International Cultural Industry Expo and Trade Fair (hereinafter referred to as the "Expo") will be held at the Shenzhen International Convention and Exhibition Center from May 21st to 25th. The Southern International Communication Center (South) robot caf é of Southern Newspaper and Media Group made its debut at the venue, attracting widespread attention. This is also the latest practice of South, as the flagship media of Guangdong International Communication, actively embracing the overseas expansion of Guangzhou goods, activating the commercial value of IP through "media+", empowering the real economy, and helping "Guangzhou goods go global".
The reporter saw a long queue outside the South Robot Cafe at the booth of the Southern Newspaper and Media Group located in Hall 15 of the China International Cultural Expo. Buyers can place an order by scanning the QR code, selecting a personalized version of coffee, and choosing to draw flowers on the coffee with pictures. South intelligent coffee robot brews South coffee on site. The robot uses a robotic arm to complete actions such as filling beans, pressing powder, extracting, and pulling flowers, demonstrating how AI technology can enter the process of making a cup of coffee. Buyers can not only taste South latte coffee on site, but also immerse themselves in the fusion scene of "media+technology+consumption".
Venezuelan blogger Rafael Saavedra said that one of the most interesting parts of the venue is the fully automated robotic arm barista robot. He particularly likes this robot, which can create a cup of coffee with different patterns of latte art using its robotic arm in just a few seconds, which he finds very novel.
Max from Germany currently resides in Shenzhen. This time, he brought his friends to visit the Cultural Expo to see if there were any products suitable for export to Europe. During the exhibition break, he was attracted by the free coffee provided by the South booth and stopped to experience a cup of coffee made on site by a smart coffee machine. After tasting it, he thought it tasted good and even took the initiative to inquire about the price of the machine. I need to seriously consider it, "Max said with a smile," maybe this machine can be exported to my country
The person in charge of the South Brand Department introduced that the intelligent coffee robot used on site comes from a local enterprise in Guangzhou. During this year's Spring Canton Fair, South served Guanghuo's overseas expansion, empowering Kuku intelligent coffee robots through dissemination and bringing international cooperation opportunities. This time, it continued to promote the "Guanghuo" story in important scenes of the Cultural Expo, extending from the booth to the tip of the tongue, from offline experience to social communication, further amplifying the affinity and infectiousness of Guangdong brands. And the coffee beans launched this time, the Italian boutique co branded coffee beans of "South X Pot King Coffee", are also another important product empowered by South's overseas brand.
Co branded coffee beans are produced from an organic ecological estate located at an altitude of 1200 meters in Pu'er, Yunnan, to a scientific storage and food grade production workshop with constant temperature and humidity. The entire process is independently controllable and the quality can be traced back, achieving a meticulous protection from seeds to cups. At the exhibition hall of the Southern Newspaper and Media Group at the Cultural Expo, the "South X Pot King Coffee" was equipped with the South intelligent coffee robot and put into use on site.
The co branded coffee beans will build a full sales chain of "offline launch of the Cultural Expo+continuous sales on online platforms+daily experience in offline scenes", and achieve online sales through the Southern Premium e-commerce platform, while synchronously landing in the Southern Newspaper Media Building and other offline multi scene normalized supply.
South is the flagship media of Guangdong International Communication, which has established a three-dimensional communication system of "multilingual news website+English client+overseas social matrix+global cooperative media", gathering over 20 million users worldwide and incorporating its development into Guangdong Province's "15th Five Year Plan" outline. Zhao Yang, an editorial board member of Southern Newspaper Media Group (Southern Daily) and editor in chief of Southern International Communication Center, stated that South will continue to explore new paths for the integration of media IP with the real economy, specialty goods, and cultural and creative consumption, to help more Guangzhou brands deepen their roots in the domestic market and set sail on the international stage, and to contribute Guangdong's media strength to serving the domestic and international dual circulation.
Editor: Ni Shixuan Responsible Editor: Yu Yanbin