On May 4, 2026, a deep dialogue spanning 9180 kilometers, connecting Italy's century old coffee heritage with China's intelligent manufacturing innovation, was held at Barsetto. Mr. Luigi Ceccarelli, co-founder of the brand and inheritor of the Italian Ceccarelli family, visited China in person. Accompanied by Guo Junjie, General Manager of Barsetto, and the management team, he conducted in-depth visits to the brand exhibition hall and super intelligent production base, and had productive exchanges on the new pattern of brand internationalization development. This marks a new stage of cooperation between the two sides based on a common belief in coffee culture.
Exhibition Hall Witness: The 'New Life' of a Century Old Dream
On his first visit, Mr. Luigi visited the Barsetto brand exhibition hall. From grinding all-in-one machines, fully automatic coffee machines to the flagship commercial model PB-ONE, the entire product matrix is displayed in a clear manner, showcasing the brand's continuous leap in coffee machine technology. Mr. Luigi paused in front of the coffee machine for a long time and passionately explained the brand's origins: "The name Barsetto comes from the Italian words' Barista '(barista) and' Perfetto '(perfection), meaning' perfect barista '. ”He was pleased to say that this dream, spanning a century, has gained a "brand new life" at Barsetto.
Intelligent Manufacturing Exploration: Pursuing the "Ultimate" Craftsmanship of Every Machine
As an expert in the global coffee industry, Mr. Luigi pays special attention to the brand's "hardcore manufacturing confidence" during this trip. In the afternoon of that day, he walked into the Barsetto super intelligent production base and went deep into the front line of the coffee smart manufacturing workshop. From the precision assembly line to the full process quality control laboratory, and then to the flavor workshop composed of SCA certified professional baristas, he carefully inquired about every step. In front of the dedicated production line for grinding all-in-one machines, when he had a detailed understanding of the process details such as the non porous flat blade grinding system and Bluetooth electronic water scale module, he couldn't help but exclaim, "Back then, we pursued the ultimate flavor of every bean in the Florence baking factory. Today, I see that the innovative technology of every machine is also pursuing the same 'ultimate'." This common pursuit of the ultimate craftsmanship has become an important link connecting both parties.
Inheritance and Prospect: Close Connection and Shared Future
Mr. Luigi emphasized that the Ceccarelli family has always had a "deep and close connection" with the founding team of Barsetto, which goes beyond business cooperation and is rooted in a shared belief in coffee culture. When it comes to Barsetto's reliance on Xinbao's intelligent manufacturing advantages to become the founder and industry leader of global coffee machine technology, he cannot hide his pride. Guo Junjie, General Manager of Barsetto, responded that the brand will continue to work closely with the Ceccarelli family, inherit the century old soul of Italian coffee, leverage the leading advantage of intelligent manufacturing, deeply cultivate core coffee machine technology, empower commercial and household scenarios, and strive to provide more professional products for coffee enthusiasts worldwide.
Mr. Luigi Ceccarelli's visit is not only a full affirmation of past cooperation achievements, but also a coronation of Barsetto's mission of "making the world understand coffee culture better". Standing at a new starting point in 2026, Barsetto will continue to integrate the passion of Italian coffee with the power of innovative technology, redefine the birth of every cup of coffee with more precise extraction technology, smarter human-computer interaction, and a more perfect coffee experience, and write a new chapter in brand internationalization on the global stage.