The baking machine operates efficiently. Picture provided by Baoshan Zhongka Company
In early summer, Baoshan is filled with the fragrance of coffee. Entering the modern roasting factory of Baoshan Zhongka Food Co., Ltd., intelligent devices imported from Germany and Switzerland are operating at full capacity. Each coffee bean undergoes strict screening on the AI intelligent defect removal production line and is then packaged using the "nitrogen cold lock freshness" technology, resulting in bags of fresh and fragrant coffee products.
During this May Day holiday, our sales reached 2.77 million yuan, and the customer repurchase rate continued to rise. "At the customer service center of Baoshan Zhongka Company, the head of the company's administrative office, Luo Yingfen, introduced that more than 10 staff members answered customer questions one by one every day.
Once, the Baoshan small grain coffee industry was deeply trapped in the dilemma of "begging for food with a golden rice bowl" for a long time. As a high-quality production area for Yunnan's small grain coffee, the coffee beans here are of superior quality, but they cannot be sold at a good price, which limits the development of the industry.
How to overcome this bottleneck has become the original intention of the establishment of Baoshan Zhongka Company, and also the mission of the company to overcome all obstacles along the way. Baoshan Chinese Coffee Company's answer is to build a complete chain from "seed to cup" and explore the integrated development model of "base+coffee farmers+cooperatives+deep processing+Internet".
At the forefront of planting, Baoshan Zhongka Company has invested in the construction of over 2600 acres of high-quality coffee planting demonstration bases, and cooperated with the Yunnan Academy of Agricultural Sciences' Institute of Thermal Economics to promote China's first independently owned intellectual property "Yunka No.1" new variety, breaking the monopoly of foreign varieties; In the mid-range, implement a purchase policy that is higher than the market price, stimulate the enthusiasm of coffee farmers for planting, and establish a quality control system that covers the entire process; At the end, a modern roasting factory with an area of over 30000 square meters will be built, with an annual roasting capacity of 10000 tons and a hanging ear coffee production capacity of 100 million bags.
This entire industry chain has achieved full traceability of coffee from cultivation to sales. And how to sell well is the key. Baoshan Zhongka Company accurately grasps the Internet wave and creates the direct marketing mode of F2C factory, so that consumers can enjoy high cost performance and enterprises can get feedback at the same time. Its three major brands, "Zhongka," "Xinlu," and "Black Diamond," cover the mid to high end, high cost performance, and high-end boutique markets. Among them, the "Xinlu" brand has consistently ranked first in sales of freshly ground coffee on mainstream e-commerce platforms for five consecutive years. By 2025, the company's sales revenue will reach 270 million yuan, with online sales accounting for over 96%, vividly demonstrating the surging power of the deep integration of the digital economy and the real economy.
The story of Baoshan Zhongka Company, from an ordinary seed to a cup of fragrant coffee, and then to a leading e-commerce brand in the country, is a microcosm of the transformation of Yunnan's coffee industry into a boutique, large-scale, and branded one. What is even more valuable is that enterprises will give back the fruits of their development to society. Through the linkage model of "e-commerce+factory+base+farmers", we have radiated and driven the cultivation of over 30000 acres of high-altitude premium coffee in Baoshan, helping more than 10000 coffee farmers increase their income and become prosperous; We have provided over 200 job opportunities and actively fulfilled our social responsibilities through public welfare donations, technical training, and guaranteed purchase.
In the past, we only sold raw beans and held the price in the hands of others. Now, we firmly control every link in our own hands, allowing the value of every coffee bean to be fully released, "said Yang Zhu, the chairman of the company, with emotion." Seeing coffee farmers living a good life because they grow good beans, and seeing the four words' Yunnan coffee 'being recognized by more and more consumers, is our greatest motivation
From a coffee bean to a good cup of coffee, Baoshan Zhongka people create value through labor and drive development through innovation. This heavy National May Day Labor Award is not only a recognition of the hard work of all Chinese coffee workers, but also an incentive for the transformation and upgrading of Yunnan's coffee industry. (Reporter Yang Yanpeng and Li Jianguo)