Recently, the strategic cooperation between Bond Caf é and Jinlihao Fitness has reached an important milestone. The first batch of 30 Bond Caf é s planned by both parties have officially landed in Hebei, and all have settled in Jinlihao Fitness Community Intelligent Fitness Station stores. This cooperation completed its strategic signing in Shanghai on February 1st this year and achieved the first batch of stores landing in just three months, breaking the industry speed and attracting widespread attention!
As a key new consumer brand under the Want Want Group, Bond Coffee has expanded its presence nationwide and set its sights on Hebei instead of Beijing, Shanghai, Guangzhou, and Shenzhen as its first stop. Cai Wangting, General Manager of Want Want Group and Founder of Bond Coffee, stated that the favorable business environment in Hebei and the mature community scene of Jinlihao are important reasons for attracting Bond Coffee to settle down. This cooperation has also allowed Bond Coffee to truly enter the life circle and consumption scene of young people in Hebei.
Cai Wangting, General Manager of Want Want Group and Founder of Bond Cafe
In recent years, Bond Coffee has continued to innovate its products around health, youthfulness, and sinicization. It has pioneered the Chinese freshly extracted coffee peel coffee, which uses ice drop freshly extracted technology to make a tea base from coffee peels rich in chlorogenic acid. Then, it is freshly ground and blended with IIAC Gold Award winning coffee beans to form a new type of coffee product that combines the rich aroma of coffee with the refreshing taste of Chinese tea. With its differentiated characteristics of low caffeine and high chlorogenic acid, it has attracted the attention of young consumers and obtained Sullivan certification.
As a well-known local sports brand in Hebei, Jinlihao Fitness was founded in 2005 and has been deeply involved in the sports industry for many years. The current legal representative Fan Lihong has won the honors of "exemplary individual of National Mass Sports", "model worker of Hebei Province", "March 8th Red Bannerman of Hebei Province", etc. After more than 20 years of development, Jinlihao has set up more than 200 chain stores and built a 42000 square meter sports and commercial complex in Xingtai, Shijiazhuang, Handan, Baoding, Langfang, Beijing and other places, with a business area of over 100000 square meters.
Jinlihao Chairman Fan Lihong
In recent years, Jinlihao has continuously promoted the digital upgrading of the fitness industry, independently developed a digital intelligent operation platform, and deeply participated in the construction of the "5-minute intelligent fitness circle" in Xingtai. At present, 100 community intelligent fitness stations have been built in Xingtai, with a total area of 30000 square meters, serving over 500000 permanent residents in the surrounding area and serving 8.3 million people annually.
Fan Lihong stated at the event that Jin Lihao has always hoped to truly integrate fitness into community life, making it as convenient as shopping at a supermarket. The entry of Bond Coffee not only enriches the consumption scene of community fitness stations, but also gradually upgrades the originally single fitness space to a composite community living space of sports, leisure, and social activities. The cooperation between the two parties aims to provide residents with more convenient, comfortable, and youthful lifestyle services right at their doorstep through the integration of fitness and coffee.
It can be said that the collaboration between Bond Coffee and Jin Lihao stems from the highly compatible health concepts of both parties, which has been precisely explored by Jin Lihao through AI technology, becoming the core opportunity for both sides to work together across borders. As a pilot of the "Hebei Province Community Intelligent Fitness Station" project, Jinlihao has always adhered to one original intention: to bring a healthy lifestyle of exercise into millions of households, while Bond Coffee brings professional coffee products, standardized operation system, and youthful consumption experience into Hebei. The combination of the two forms a dual health protection of exercise and diet, realizing mutual empowerment and achievement among brands, and providing a high-quality carrier for Bond Coffee to expand community consumption scenarios.
The strong collaboration between Bond Coffee and Jinlihao Fitness is not only an innovative exploration of the cross-border business of fitness and coffee, but also a powerful measure for national brands and local leaders in Hebei to deeply cultivate communities, serve people's livelihoods, and empower the real economy. Both sides uphold the common concept of health, complement each other's advantages, and empower each other, enriching the community life scene and activating a new ecology of convenient consumption. In the future, they will continue to deeply cultivate the Hebei market, help the development of national fitness, promote regional economic quality and efficiency improvement, and inject new vitality into local coordinated development and common prosperity.