《中式咖啡文化传播昆明倡议》发出

Brief (coffeeyo.com): The 2026 China Tropical Crops (Coffee) Industry Conference, opening September 17, focused on coffee for the first time under the theme “Coffee Positioning China, Linking the Globe.” It established Yunnan’s coffee technical-standardization committee, released major scientific achievements, and issued the “Kunming Initiative on Chinese-style Coffee Culture Communication” advocating telling China’s coffee story to the world through coffee.

The 2026 China Tropical Crops (Coffee) Industry Conference, opening September 17, focused on the coffee industry for the first time, under the theme “Coffee Positioning China, Linking the Globe.” It brought together national industry resources, expert wisdom and government–enterprise strength to build a high-end platform for achievement release, exchange and cooperation, and collaborative empowerment—driving Chinese coffee from “global raw-material warehouse” to “cultural exporter.”

The conference announced the establishment of Yunnan Province’s Coffee Technical Standardization Committee, released major scientific and technological achievements in the coffee field, and issued the “Kunming Initiative on Chinese-style Coffee Culture Communication,” advocating telling the world China’s coffee story through coffee as a medium.

The conference set up four parallel sub-forums. The “Changes and New Opportunities” forum focused on China’s path amid the reshaping of the global coffee landscape and the China–Africa and GMS opportunities; the “Standards as Foundation, Technology as Empowerment” forum discussed quality fundamentals and innovation-driven development; the “From Origin to Brand” forum explored Yunnan coffee’s specialty-quality leap; and the “World Coffee, Chinese Expression” forum concentrated on the international communication of Chinese coffee culture. The four forums form a complete chain of topics—from trade pattern, quality standards and brand building to cultural output—clarifying the path for Chinese-style coffee to go global.

Cai Yatong, owner of the Diancuiyun Yunnan Specialty Coffee Tasting Center, said Kunming possesses five-dimensional capabilities: the China–Laos Railway and Mohan port open smooth channels; a nearly 100-billion-yuan whole chain connects to the market; “border-trade import + landed processing” promotes processing and sets standards; platforms such as the GMS Leaders’ Meeting and the Lancang–Mekong Fruit Festival are built; and border-trade and landed-processing tax preferences are fully used. Kunming’s comparative advantage lies in a climate suited to coffee warehousing, a port matrix radiating to GMS producing regions, and the overlap of “four zones.” Cai suggested that Shanghai and Guangzhou handle global coffee import and distribution while Kunming handles GMS regional coffee trade distribution and pricing, ultimately forming “Kunming price” and “Kunming standard.”

Zheng Zimin, general manager of Charoen Pokphand (Puer) Coffee Co., Ltd., said Yunnan coffee’s specialty rate and deep-processing rate keep rising. Industrial capital should keep the producing-region dividend in Yunnan, realizing three leaps: “bringing in–going out,” “raw-material base–brand highland,” and “going solo–coordinating.”

Ma Hongtao, deputy director of the Yunnan Academy of Scientific and Technological Sciences and a driver of the LanZhenKaYin achievement transformation, compared Yunnan coffee with Hainan coconut: Hainan coconut’s whole-chain output value exceeds 20 billion yuan, relying on scaled processing and brand operation; Yunnan coffee is shifting from raw-material export to specialty-quality transformation. Policy guidance and industrial layout should value specialty-coffee manor economy, promoting the trinity integration of planting, processing, cultural tourism and branding. He suggested using manors as carriers to raise specialty quality, branding and added value, turning more Yunnan coffee from raw material into end products.

Participants agreed that the new path for Chinese-style coffee going global centers on the coordination of “producing region + hub + supply chain + brand + standard.” Government should build the stage, integrating trading centers, competitive auctions, warehousing delivery, supply-chain finance and price indices, promoting multimodal “single-document” systems and GMS industry dialogues, contributing Kunming strength and a “Yunnan sample” to Chinese-style coffee going global. (Chief reporter Liao Xingyang)

(Kunming Daily)

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