China Eastern Airlines Teams Up with Nestle and Starbucks to Upgrade Its In-flight Coffee Experience

Brief (coffeeyo.com): On August 19, China Eastern Airlines unveiled a major upgrade to its in-flight coffee experience, teaming up with Nestlé and Starbucks to bring richer coffee choices to travelers’ journeys above the clouds.

On August 19, China Eastern Airlines’ in-flight coffee experience welcomed a brand-new upgrade. China Eastern, together with Nestlé and Starbucks, held a co-branded event and launched the upgrade of its “above-the-clouds” coffee service. The three parties will connect products, channels and aviation service scenarios to jointly weave richer coffee choices into travelers’ journeys in the sky.

After this service upgrade, China Eastern cabin coffee will be made from coffee beans produced by Nestlé China (including the Yunnan production region) carrying 100% 4C certification, as well as Starbucks 100% Arabica beans. Among them, economy-class passengers can enjoy a low-sugar coffee formula with 0 trans fatty acids and 0 hydrogenated vegetable oil, while passengers in business and first class can additionally enjoy hot Americano, iced sparkling Americano and room-temperature latte made from Starbucks’ classic Arabica beans. On this basis, China Eastern will also combine passengers’ preferences to recently develop and launch more customized coffee drinks.

It is understood that the smooth realization of this three-party cooperation is a concrete measure by China Eastern Airlines to closely follow the trend of upgrading air-travel consumption structure and actively respond to travelers’ expectations for full-process, high-quality aviation services. China Eastern looks forward to using this three-party cooperation as an opportunity to focus on the two main lines of “business/first-class enhancement” and “above-the-clouds service,” so that the in-flight coffee is no longer a standardized drink but a unique carrier that enriches passengers’ dining experience and highlights personalized service.

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