At a Glance (China Coffee Network): According to the Yunnan Provincial Department of Agriculture and Rural Affairs, the fourth China International Supply Chain Promotion Expo was held in Beijing from June 22 to 26. Yunnan organized 12 local coffee enterprises to exhibit collectively, leveraging the national-level exhibition platform to comprehensively showcase the full-chain development achievements of Yunnan coffee, from cultivation to brand building, with the aim of deepening external cooperation and raising the international profile of its brands.
According to the Yunnan Provincial Department of Agriculture and Rural Affairs, the fourth China International Supply Chain Promotion Expo was held in Beijing from June 22 to 26. Yunnan organized 12 local coffee enterprises to exhibit collectively, leveraging the national-level exhibition platform to comprehensively showcase the full-chain development achievements of Yunnan coffee, from cultivation to brand building, with the aim of deepening external cooperation and raising the international profile of its brands.
The Yunnan coffee industry-chain exhibition area was located within the Healthy Living Chain section of the expo, with participating enterprises coming from key coffee-producing regions including Pu’er, Honghe, Xishuangbanna and Lincang. During the event, the enterprises concentrated on a series of important activities: first, producing-region promotion and brand launches; second, organizing interactive experiences such as professional cupping, pour-over demonstrations and flavor evaluations; and third, using innovative approaches like new-media livestreaming and social-platform check-ins to broaden brand communication channels.
By participating in the expo, the Yunnan coffee industry hopes to fully demonstrate its quality raw-material resources, mature processing systems and distinctive brands, directly connect with domestic and overseas market resources, promote production-sales cooperation, and further unlock the potential of industrial development.
Reprint Notice & Disclaimer: This article is reprinted from the Yunnan Provincial Department of Agriculture and Rural Affairs. All rights belong to the original publisher.
Related Reading
Three Decades of Shanghai-Yunnan Collaboration: A Coffee Bean ‘Ferments’ at the Import Expo
Why Yongde’s Coffee Beans Won Gold in Shanghai – A Taste of ‘Life in Yunnan: 365 Days’- Yunling Commentary: Yunnan Coffee Turnaround Hinges on Autonomous Pricing
A ‘Travel Pack’ Reveals Another Possibility for Pu’er Baristas- Bean in Short Supply: A Taiwan Youth on Yunnan Coffee as a Shared Cross-Strait Stage
- Five Years, Eight Championships: Lincang Coffee Joins the World Stage
Liaoning ICP Security No. 21122402000217