Yunnan Coffee Business School Officially Unveiled

On Oct. 16, the unveiling ceremony of the Yunnan Coffee Business School and a forum on high-quality development of the Yunnan coffee industry were held at Yunnan University of Finance and Economics (YUFE). Guests and teacher-student representatives from government departments, universities, industry associations and coffee enterprises gathered to witness the official launch of this innovative industry-education integration platform.

Yunnan is China’s core coffee-producing region, ranking first nationally in both planting area and output. The industry is at a critical juncture in its transition from “raw materials leaving Yunnan” to “brands and talent leaving Yunnan,” with a shortage of high-caliber talent who understand markets and excel at management emerging as a prominent bottleneck constraining industrial upgrading. To support Yunnan’s development into a province with strong specialty agriculture and deepen the integration of education, talent, industry and innovation chains, YUFE has joined hands with the Yunnan Coffee Industry Association to co-establish the Yunnan Coffee Business School.

Guided by the motto “nurture innovation and cultivate quality, let blossoms ripen into coffee,” the school aims to “equip students to run a coffee business well.” Leveraging YUFE’s strengths in business education and the association’s full industry chain resources, it targets the talent weakness of Yunnan coffee — “good at making coffee, weak at running the business.” The school will focus on high-end talent cultivation, industry think-tank research, international exchange and cooperation, and coffee culture communication.

Shi Zhongjun, deputy Party secretary of YUFE, said universities must proactively serve local development. The Coffee Business School should remain committed to fostering virtue through education, deepen industry-education integration, extend classrooms into coffee growing regions and practical training across the industry chain, and cultivate high-quality professionals to support the development of the Yunnan coffee industry.

At the event, guests jointly unveiled the Yunnan Coffee Business School, read congratulatory letters from industry associations, and released the school’s first training programs and research plans. The inaugural university student coffee culture festival held in parallel attracted more than 1,000 teachers and students. The school appointed one honorary dean and a number of industry representatives as honorary deputy deans, presented certificates to 31 inaugural industry mentors, and granted plaques to a group of off-campus practical teaching bases. University faculty and industry experts will jointly participate in curriculum development and practical teaching.

Following the unveiling, the forum on high-quality development of the Yunnan coffee industry was held, with enterprise representatives delivering keynote sharing. Government officials, enterprise representatives and industry experts engaged in roundtable discussions on Yunnan coffee brand building, coffee-plus-cultural-tourism integration and coffee culture narrative.

A person in charge of the school said that going forward, the Yunnan Coffee Business School will continue to deepen government-enterprise-university collaboration and solidify industry-education integration, injecting talent momentum into quality improvement, brand building and internationalization of the Yunnan coffee industry, and helping Yunnan coffee take root locally, fragrance the nation and reach the world.

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