Brief (coffeeyo.com): From June 22 to 26, the 4th China International Supply Chain Promotion Expo — themed “Linking the World, Creating a Shared Future” — was held in Beijing. Twelve Yunnan coffee companies covering breeding, planting, processing, brand operation and digital trade debuted in the Healthy Lifestyle chain section, presenting the full industry chain of Yunnan coffee “from seed to cup” and signaling clear momentum in strengthening and opening up the province’s coffee industry.
From June 22 to 26, the 4th China International Supply Chain Promotion Expo, themed “Linking the World, Creating a Shared Future,” was held in Beijing. As the world’s first national-level expo dedicated to supply chains, this year’s event set up six chain sections — digital-intelligent technology, advanced manufacturing, green agriculture, healthy lifestyle, smart vehicles and clean energy — plus a supply-chain services exhibition area, building a high-end cooperation platform for the stability and smooth flow of global supply chains.
Twelve Yunnan coffee companies covering breeding, seedling cultivation, planting and processing, brand operation and digital trade appeared together in the Healthy Lifestyle chain section, presenting the full industry-chain ecosystem of Yunnan coffee from seed to cup. Through the practices and explorations of these exhibiting companies, one can glimpse the clear trends of Yunnan coffee’s chain-completion, chain-strengthening, opening-up and development.
Seeing industrial growth from a seed
During the expo, the Yunnan coffee industry-chain section rolled out brand showcases, professional cupping sessions and industry-chain exchange and matchmaking activities every day, with the twelve exhibitors taking the stage in turn to share their practical experience; the results of every link — seed breeding, deep processing, integration and innovation — were concentrated on the booths.
Seed breeding is the “chip” of the coffee industry and a core topic at multiple presentation sessions. Kaiyuan Migu Coffee Co., Ltd. introduced its achievements in intelligent seedling cultivation. The company has built a 4,000-square-meter intelligent seedling greenhouse at the national-level modern agricultural industrial park in Yangjie Township, Kaiyuan, using techniques such as tissue-culture seedling propagation and intelligent temperature control to scale up the breeding of six premium varieties including “T8667,” “Sarchimor 402,” “Yunka 1/2” and “Geisha,” with over 200,000 saplings cultivated in the first phase. “Our goal is to build a coffee seed-breeding radiation center facing South and Southeast Asia, driving the upgrading of planting systems in surrounding producing regions,” introduced He Min, general manager of Migu Coffee, at the presentation. The company cooperates on technology with the Yunnan Academy of Agricultural Sciences, the Dehong Tropical Agricultural Research Institute and other institutions, achieving standardized, intelligent seedling production and quality control from the source.
In front of the cupping area at one side of the section, multiple premium beans brought by Aini Coffee drew many visitors to stop and taste. Aini Coffee, with over 40 years in the industry, has accumulated strengths in germplasm-resource conservation and utilization. The company has built a national coffee gene bank containing 114 premium coffee varieties, and its self-bred “Geisha” variety has won the washed-group championship of the Yunnan Green Coffee Bean Competition for both 2024 and 2025. Its founder Liu Minghui noted that the company pioneered a rainforest planting model in China and passed the international Rainforest Alliance certification, gradually forming a full-industry-chain development model integrating variety breeding, ecological planting, deep processing and culture-tourism integration.
On another side, Zhang Lanxue from Yunnan Zhenkang Hali Coffee Manor Co., Ltd. was introducing the company’s capacity layout to visiting buyers. The company likewise treats seed breeding as the first link in quality control, reserving 8 million premium saplings at a 170-mu standardized improved-variety breeding base and cooperating with the Yunnan Academy of Agricultural Sciences on localized variety improvement. Zhang Lanxue said that, relying on a 5,400-mu planting base and an AAA-grade fresh-fruit processing plant, the company’s annual fresh-fruit processing capacity reaches 1,500 tons; its domestically first “culture-tourism” intelligent deep-processing plant integrates production, sightseeing, training and live-streaming, and can produce diversified products such as premium roasted beans, drip coffee bags and freeze-dried black coffee.
Corridor empowerment building a new collaborative pattern
On June 23, the release event for the Honghe Prefecture coffee industry-chain comparative-advantage list was held. Representatives from industry associations, cross-border trade professionals and local coffee-company leaders exchanged views on Yunnan’s geographical conditions, logistics corridors and policy dividends, with how to convert border-region geographical advantages into industrial-cooperation momentum becoming the core of the discussion.
“Coffee is an international fast-moving consumer good; Yunnan’s core advantage lies in the cross-border supply-chain integration capability brought by its location,” shared Wang Yanhua, general manager of Kaiyuan Mingji Coffee Co., Ltd., as a local-company representative at the event. She explained that the company explores a model of dual-country sourcing at the raw end, single-site processing at the manufacturing end, and multi-country sales at the market end — integrating the green-bean resources of Yunnan and Vietnam, completing deep processing relying on the supporting advantages of the Kaiyuan Food Industrial Park in Honghe Hani and Yi Autonomous Prefecture, with products exported to more than 20 countries and regions covering Southeast Asia, the Middle East, Europe, America, Japan and South Korea. In her view, the backing of international logistics corridors such as the China-Laos Railway and the China-Vietnam Railway, together with border-opening policies, creates conditions for Yunnan to build a regional coffee-industry cluster and helps form a domestic-and-international dual-circulation industrial pattern with Yunnan at its axis.
Vietnam is the world’s second-largest coffee producer and exporter, geographically close to Yunnan with complementary coffee-industry categories, making bilateral trade cooperation potential a hot topic at the event. Pham Thang, vice chairman of the Vietnam Coffee and Cocoa Association, was invited to speak: “In 2025 Vietnam exported nearly 55,000 tons of coffee to China; in the first five months of 2026 it exported nearly 32,000 tons, with export value exceeding 177 million US dollars. The rapid growth of China’s coffee-consumption market brings new opportunities for industrial cooperation between the two countries.” He suggested that both sides strengthen the bridge role of trade-promotion agencies and industry associations, establish market-information sharing mechanisms, encourage joint-venture projects in deep processing and logistics, push forward tariff-reduction policies, and further deepen industrial synergy with Yunnan.
Multinational leaders also see Yunnan coffee’s development potential. In the green-agriculture chain section, the coffee-industry booth of Charoen Pokphand (CP) Group displayed products from its two producing regions of Xinglong in Hainan and Pu’er in Yunnan. According to staff, the group lays out its domestic coffee industry with a “Hainan in the south, Yunnan in the north” strategy; it established CP (Pu’er) Coffee Co., Ltd. in Pu’er City in 2024 and launched the CP Yuanshan Coffee Manor in early June this year, which will drive the intelligent transformation of planting to laboratory standards and build a tertiary-industry integration project combining planting, processing and culture-tourism.
Exploring value upgrading with a cultural core
For a long time, Yunnan coffee has entered the global market mostly as raw material; insufficient brand recognition and a low position in the value chain are prominent shortcomings in the industry’s development. By exhibiting as a group this time, Yunnan coffee companies appeared under an integrated image, building the brand influence of Yunnan coffee as one.
Century-old time-honored brands are the cultural roots of the Yunnan coffee brand. Founded in 1923, Nanlaisheng is Kunming’s first coffee house and an “Old Yunnan Time-Honored Brand” certified by the Yunnan Provincial Department of Commerce, witnessing the historical thread of Yunnan’s modern opening-up. At this expo, Nanlaisheng released two new product series, “Chasing the Wind” and “Chasing the Light”: “Chasing the Wind” digs into the traditional fermentation crafts of ethnic groups such as the Wa and Dai, giving the coffee a distinctive regional flavor; “Chasing the Light” focuses on emerging local coffee varieties, showcasing varietal innovation and quality leaps. Xiao Xiao, the brand manager of Nanlaisheng, said that during the expo a Malaysian merchant already expressed cooperation intent, hoping to open a Nanlaisheng store locally and tell the story of Chinese coffee to Southeast Asian consumers.
Regional cultural IP has become a key lever for brand differentiation. The packaging of “Guikali” coffee products under Pu’er Coffee Industry Development Co., Ltd. incorporates local ecological and ethnic elements such as the Ailao Mountains, the black-crested gibbon and the Lahu people, using an oil-painting style to build a highly recognizable regional brand. Ji Hongyu, a staff member of the company’s supply-chain division, said that during the expo a Beijing offline cafe, impressed by the packaging design, proactively proposed a procurement partnership — a pleasant surprise from exhibiting. Migu Coffee, centering on the China-Vietnam Railway as a national industrial heritage IP, launched the “Migu Memory” cultural-creative coffee series, creating a take-away city culture-tourism souvenir.
Behind brand growth lies the solid step of industrial development driving rural revitalization. Dao Delong, general manager of Yunnan Jinghong Puteng Trading Co., Ltd., said the company adopts a “linking farmers, bringing farmers along” mechanism, driving more than 2,700 villagers to participate in the coffee industry. Through this expo, the company hopes to introduce the smart-planting technologies it connected with into its base, raise planting efficiency and continuously increase growers’ incomes.
At this expo, the twelve exhibiting companies explored paths to adding value to the Yunnan coffee brand from different dimensions, letting domestic and overseas merchants and consumers directly feel the cultural connotation and quality potential of Yunnan coffee, and accumulating market resources and development experience for local coffee brands to reach broader markets.
Reprint Note & Disclaimer
- This article is compiled and edited by coffeeyo.com. The materials and images herein are sourced from public channels and the copyright belongs to the original authors. This site reprints them solely for information sharing within the coffee industry and does not represent our stance; all data and views are subject to the original source. We thank the original authors for their work and sharing.
- For matters concerning content authorization, attribution, copyright, or any other issues, please contact us promptly. We will verify and cooperate in handling them without delay. We also welcome coffee-growing regions, brands, and industry media to exchange and contribute articles with us.
- Contact coffeeyo.com — Tel: 400-0000-641 (+86-18288016826) | Email: 405854472@qq.com | Address: Jinghong City, Xishuangbanna, Yunnan / Tieling City, Liaoning
Reprint Notice & Disclaimer
- This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
- For matters concerning content licensing, attribution, copyright or otherwise, please contact us promptly and we will verify and cooperate in handling them as soon as possible. We also welcome coffee origins, brands and industry media to exchange ideas and contribute articles.
- Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province
Related Reading
Three Decades of Shanghai-Yunnan Collaboration: A Coffee Bean ‘Ferments’ at the Import Expo
Why Yongde’s Coffee Beans Won Gold in Shanghai – A Taste of ‘Life in Yunnan: 365 Days’- Yunling Commentary: Yunnan Coffee Turnaround Hinges on Autonomous Pricing
A ‘Travel Pack’ Reveals Another Possibility for Pu’er Baristas- Bean in Short Supply: A Taiwan Youth on Yunnan Coffee as a Shared Cross-Strait Stage
- Five Years, Eight Championships: Lincang Coffee Joins the World Stage
Liaoning ICP Security No. 21122402000217