Xishan District Pioneers “One-Chain” Coffee Services, from Green Bean to Cup

At a Glance (China Coffee Network): “I plan to open chain coffee shops and a coffee roasting workshop in Kunming, and I had expected to make several trips to complete the paperwork. I never imagined I could get it all done in a single visit in Xishan District—it is so convenient,” Ms. Pu said with delight recently. She had come to the Xishan District Government Service Center to ask about the procedures for starting a business and was pleased to learn that everything could be handled at once with a complete set of materials.

“I plan to open chain coffee shops and a coffee roasting workshop in Kunming, and I had expected to make several trips to complete the paperwork. I never imagined I could get it all done in a single visit in Xishan District—it is so convenient,” Ms. Pu said with delight recently. She had come to the Xishan District Government Service Center to ask about the procedures for starting a business and was pleased to learn that everything could be handled at once with a complete set of materials.

In September this year, starting with services that empower the industrial chain and taking the distinctive coffee industry as the core driver, Xishan District took the lead in the city by formulating and issuing the “Xishan District Coffee Industry ‘One-Chain’ Integrated Service Items List,” promoting the deep integration of government services with industrial development and public needs, and empowering the high-quality development of plateau-characteristic agriculture.

“In recent years, Yunnan has ranked first nationwide in coffee planting area, output, and output value. The coffee industry runs through many links—raw-material processing, roasting production, trading and circulation, and end retail—with a clear business chain, active market entities, and strong entrepreneurial demand. Notably, the Dianchi International Coffee Culture Carnival has been held for three consecutive years, gradually growing from a lakeside festival into a regional consumption name card for Xishan District and an iconic brand of the integration of Kunming’s coffee industry with culture and tourism,” introduced a person in charge of the Xishan District Government Service Administration. In the past, setting up a coffee processing enterprise, a roasting workshop, or a physical store involved approvals from multiple departments, repeated submission of materials, and separate applications, leaving enterprises and residents with scattered procedures, frequent trips, and concentrated, prominent bottlenecks and pain points. “As one of the important production and sales hubs for Yunnan coffee, Xishan District has fully considered the industrial characteristics of the coffee sector—long chains, many links, and strong interconnection between the production and sales ends—as well as the regional features of fast growth and broad coverage of the coffee industry within its jurisdiction. Taking as key levers the growth of merchants’ income, the creation of jobs, the development of ‘coffee+’ citywide consumption scenarios, and the improvement of consumption experiences for residents and tourists, it launched the coffee industry ‘One-Chain’ service. This not only precisely serves coffee production and business entities, cultivates an industrial cluster, and helps Xishan’s coffee industry move toward specialty quality, but also creates a replicable, scalable reform model of industrial-chain-empowered government services.”

Taking “a single coffee bean” as its starting point, the “Xishan District Coffee Industry ‘One-Chain’ Integrated Service Items List” focuses on strengthening the coffee industrial cluster. Centered on the development needs of the coffee industry across its full life cycle, it connects key links such as deep coffee processing, talent training, comprehensive trading, and retail, and targets the actual startup and operation needs of market entities in the coffee industry. It sorts out six coffee-industry-chain-related government service items: opening a coffee shop, a coffee talent training school, a coffee roasting workshop, a coffee deep-processing factory, a comprehensive coffee trading market, and a foreign-invested coffee enterprise, applying a model of “unified acceptance, parallel handling, and consolidated certification.” Application materials that previously had to be submitted repeatedly by applicants are now submitted at the “Get One Thing Done Efficiently” window of the Xishan District Government Service Center; staff then upload all materials item by item through the unified application and acceptance system and promptly push them to the relevant units via the system’s push function. Upon receiving the materials, the relevant units conduct their respective reviews simultaneously and complete them promptly within the committed processing time limit. Afterward, the results are fed back to the Xishan District Government Service Center, whose consolidated certification window delivers them uniformly to the applicant.

Through a series of measures such as strengthened cross-departmental coordination, material sharing, and assisted and agency handling, Xishan District has promoted the pooling of government service resources, the integration of service items, and the optimization of processes, achieving fewer handling steps and the extension of service resources to the grassroots, opening up the service chain of the coffee industry from the raw-material end to the consumer end, and carefully cultivating a full-industry-chain ecosystem from “a green bean” to “a cup of coffee.” Through the “One-Chain” service, related items have shifted from “multiple contacts and multiple trips” to “one-time notification and integrated handling,” so that coffee market entities make fewer trips and find things easier when setting up factories, roasting workshops, and coffee shops, raising the level of coffee industry clustering and continuously unleashing the development vitality of plateau-characteristic agriculture.

“Previously I was worried that opening chain coffee shops and a coffee roasting workshop would involve multiple departments and cumbersome materials, but now I can submit applications for several related items all at once. The staff at the Xishan District Government Service Center not only patiently told me which materials were needed, but also helped me with the application procedures—they were especially warm and thoughtful,” Ms. Pu praised repeatedly.

A person in charge of the Xishan District Government Service Administration said that Xishan District will continue to take the coffee industry “One-Chain” service as the driver, improve the industrial-chain empowerment service mechanism, dynamically optimize the list of items and service processes, and extend distinctive services such as the “Worry-Free Government Services” travel-residency handbook, promoting the deep integration of government services with characteristic industries and urban life, continuously enhancing the sense of gain and satisfaction of enterprises and residents in handling affairs, and steadily building the Xishan-characteristic “Attentive Handling, Heartfelt Service” government service brand. (Reporter: Sun Xiao)

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Read the original: Kunming Daily, “From ‘a Green Bean’ to ‘a Cup of Coffee’: Xishan District Pioneers ‘One-Chain’ Integrated Services for the Coffee Industry.”

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