Starbucks China Announces Further Membership Perk Upgrades Covering Multiple Coffee Plus Travel Scenarios

Brief (coffeeyo.com): On August 11, Starbucks China unveiled upgraded Starbucks Rewards benefits built around “coffee + travel,” including shared power banks in 6,000 stores, China Eastern Airlines VIP lounge access, a new birthday bear for Gold members, and upgrade gifts.

On August 11, Starbucks China announced an upgrade to its membership benefits. Effective immediately, the Starbucks Rewards club, centered on “coffee + travel” scenarios, has rolled out once again new perks including shared power banks, China Eastern Airlines’ self-operated VIP lounges, a new birthday bear for Gold members, and upgrade gifts.

At the store-service level, starting August 1, shared power banks will gradually be installed in 6,000 Starbucks stores, accounting for more than 70% of all stores nationwide. Gold and Star members of Starbucks Rewards can enjoy a specified amount of free in-store power-bank use each month, and all members can redeem one Reward Star to use an in-store power bank.

For air travel, during the Member Benefits Week from August 11 to 19 and on designated “Together Star Days” thereafter, co-branded Gold members can redeem one Reward Star for great value to access China Eastern Airlines’ self-operated VIP lounge benefit.

Starbucks China stated that behind these continuously upgraded benefits lies the evolving operating philosophy of Starbucks Rewards—always starting from members’ real needs and lifestyles, continuously strengthening membership perks that combine convenience, certainty, and scarcity, to meet the needs of different life scenarios.

Source: Starbucks China (official announcement).

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