One Small Shop, a Hundred Lives | A Conversation with Wei Lingpeng: A Cup of Espresso, Two Decades of Coffee Craftsmanship

Guide (Coffeeyo.com): S.O.E COFFEE proprietor Wei Lingpeng (archived photo).

S.O.E COFFEE proprietor Wei Lingpeng (archived photo)

This issue features an interview with S.O.E COFFEE proprietor Wei Lingpeng, who is mainland China’s first CQI-certified specialty coffee grader and also holds WBC (World Barista Championship) international judge qualifications.

Wei Lingpeng studied Human Resources at Renmin University of China as an undergraduate. In 2004, driven by pure passion, he crossed over into the coffee industry. The brand name “Eight Square” was inspired by the “8×8 layout” of a chessboard. As coffee market competition intensifies, he has always adhered to quality, strictly selecting premium green beans and studying roasting craft. His training school has cumulatively trained over ten thousand coffee enthusiasts over the past two decades.

Stripping away the halo of honors, he harbors a simple wish: as he grows older, to find a quiet little shop and hand-brew a pure cup of coffee only for those fated to meet.

This program is produced by China Youth Daily, co-planned by the All-China Federation of Industry and Commerce Baking Association, China Youth Media and the “Youth Reading Hero” team.

Producer: Zhang Kun. Planning: Dong Shi. Producers: Ding Lei, Li Xia. Supervisors: Cao Jing, Cui Yujuan, Yu Bing. Director: Yu Bing, Wang Yuzhang. Script Director: Bai Linlin. Cinematography: Wang Yuzhang, Ren Jun. Visual: Cao Hongli. Coordination: Ma Yuqing. Production: “Youth Reading Hero” team. (Author: China Youth Net)

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