Starbucks Debuts “Toffee Family” Range in Shenzhen: Five Drinks for Every Daypart and Caffeine Need

At a Glance (China Coffee Network): Starbucks has brought back its annual "Toffee" and holiday red cups to Shenzhen, this year debuting the "Toffee Family" — five drinks spanning dayparts and caffeine needs, built o…

Shenzhen News Network, November 4, 2026 (Reporter Feng Muyuan) — Recently, the once-a-year Starbucks “Toffee” and the holiday red cups have returned as scheduled, and this year’s Toffee Hazelnut Latte has made its debut in the form of a “family.” Beyond the classic Toffee Hazelnut Latte, the range also includes: the all-new Toffee Hazelnut High-Protein Latte, a decaf Toffee Hazelnut Latte, a Toffee Hazelnut Earl Grey Tea Latte, and a Toffee Hazelnut Latte (no-added-sugar version) — five drinks that bring customers an all-day, all-occasion toffee experience.

In recent years, the health trend in the ready-to-drink coffee industry has grown steadily, and customers’ demand for “sugar control” and “high protein” has become stronger. Last year, the debut of the no-added-sugar Toffee Hazelnut Latte drove a 16% sales increase on the strength of its sugar-free flavour, and pushed Toffee Hazelnut Latte sales to a four-year high. Having captured customers’ more nuanced needs for drinks, as well as their drink preferences across different dayparts and scenarios, Starbucks China has launched the all-new Toffee Hazelnut High-Protein Latte — each cup containing 20 grams of native milk protein, served by default with no extra sugar and no whipped cream topping, making it the lowest in energy, carbs and sugar among Starbucks China’s toffees this season, giving self-disciplined coffee lovers more choices to enjoy the happiness the toffee brings.

At the same time, this is another expansion of Starbucks’ high-protein latte PRO platform, following the launch of the high-protein Flat White PRO this October. Since its market debut in April this year, the High-Protein Latte PRO has become one of the single products with the highest repurchase rate among Gold-tier members. Amid industry convergence, Starbucks has chosen to create value at the high end and forge its own path of innovation, and will continue to deepen the High-Protein Latte PRO platform, using more high-quality products to expand the possibilities of coffee innovation.

To address customers’ needs across different dayparts and caffeine levels, Starbucks has also introduced the decaf Toffee Hazelnut Latte, with each cup generally containing no more caffeine than a can of cola — friendly for all-day consumption. Notably, at the end of October, the decaf coffee beans across Starbucks stores began a comprehensive upgrade. The new decaf beans use a water-processing method, presenting a cleaner flavour closer to the coffee bean’s original character. In addition, more than 8,000 stores nationwide offer three bean options — classic espresso, golden-roast espresso and decaf — letting customers choose the cup that suits them.

For customers who enjoy classic flavours, the classic Toffee Hazelnut Latte and the no-added-sugar version remain must-have choices for Starbucks’ winter, with hand-selected Turkish hazelnut kernels adding nutty, toasty notes that make the taste of happiness tangible. The all-new Toffee Hazelnut Earl Grey Tea Latte pairs the citrus notes of an Earl Grey tea base with the roasted sweetness of toffee hazelnut, satisfying customers who want a good cup of milk tea in the afternoon. Every cup of toffee is the one that meets real, present-day needs and lets happiness “happen now.”

At the same time, Starbucks keeps enriching the food experience, focusing on the two core scenarios of breakfast and afternoon tea, and continuously launching innovative items beloved by customers. The all-new Sausage, Egg and Cheese Soft Ciabatta features a juicy, tender patty and a soft, springy, non-greasy ciabatta, paired with a tender, moist scrambled egg and double cheese, weaving egg aroma, milky aroma and savoury notes into one big bite of satisfaction. At breakfast it costs just 13.9 yuan — a new choice of outstanding value. In the afternoon-tea daypart, the Toffee Hazelnut Cheesecake becomes the dessert recommended alongside the “Toffee Family” drinks, while the golden-salt soft-heart star tart brings the winter “little certainty” of “love at first sight, light enjoyment in one bite.”

This holiday season, beyond four all-new holiday red cups, brand ambassador Jay Chou also brings a holiday red cup with exclusive lyric themes. As the holiday season arrives, Starbucks stores will also present a complete spatial experience under the theme of “holiday gift”: partners’ red aprons and festive decorations catch the eye, and store-exclusive playlists extend the joy of toffee from the cup to the ear. Moreover, the Shenzhen Upperhills store, as the flagship holiday-themed store, transforms into a “surprise holiday gift,” giving customers delight from the first moment of ritual to stepping into a third place wrapped in gifts. With more than 150 holiday-themed stores across the country, walking into Starbucks feels like opening a holiday gift made just for you.

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